About us
Who we are, and why we write instead of report.
We track which buying questions AI answers without your client, write and publish the content that answers them, and measure both the AI answers and the clicks to your client's site - and what we measure decides what we write next, all under your brand.
The category stopped at detection.
Buyers increasingly put their question to an AI assistant before they put it to a search box. The assistant answers with somebody. Whoever gets named collects the consideration - and whoever doesn't is out of the running without ever seeing a lost click.
We watched a category form around that shift and then stop in the same place: detection. Tool after tool would tell an agency exactly which questions their client was missing from, and hand the work straight back across the desk. The finding was the deliverable. The writing - the part that fills the gap - stayed on the agency's plate, usually unfunded and usually last in the queue.
That gap between diagnosis and production is the whole company. We built one loop: monitor which questions get answered with a competitor's name, turn those questions into briefs, write and publish the work, then ask the same questions again - and, just as importantly, look at what the published work did. For every article we can see how often it was read, how many people clicked through from it to the client's own site, and when AI assistants last fetched the page. Both of those readings decide the next brief - and nothing has to publish without a named person on the agency's or client's side reviewing and signing it. And we sell it only through agency partners, under their brand, because the agency already owns the client relationship the loop is meant to defend.
The founders
Same last name. Different playbooks.
Henrik Pitzner Liljegren
Co-Founder
25 years building and commercialising technology - from adtech platforms to martech systems, with multiple CTO roles along the way. Brings commercial instinct and hands-on technical experience to the partner side of the business.
Lukas Pitzner Liljegren
Co-Founder
AI engineer. Built and owns the technical engine - the monitoring stack that tracks how leading AI assistants answer the buying questions in a category, the prompts behind what gets flagged, and the content pipeline that turns those gaps into published articles.
How we work
The four rules the loop runs on.
The monitoring isn't a dashboard. It's the brief.
Every piece we write exists because a specific buying question is being answered right now without the client in it. Monitoring isn't a product sold beside the content - it is where the content comes from. It names the question, the article answers it, and then the article reports back: what it earned in reads and in click-throughs to the client's site feeds the next brief alongside the AI answers.
Detection is where others stop. Production is the product.
Handing an agency a list of gaps is the easy half. We do the writing: the article, the answer block, the structured fact section, the FAQ, the comparison piece for questions where buyers weigh two options, the refresh when the answers move, and the translation into every market the client sells in.
Real people sign the work.
Articles carry named people from your team or your client's - actual people with a job title and a public professional profile - in role-accurate credits backed by structured author data that AI systems and search engines can read: articles the programme produces name their reviewer, client-written posts name their writer. The reviewer is your side's person; we vet the profile before it can appear publicly. Review before publish is the default and autopublish is opt-in, per client, and approval is role-gated so only the people a partner chooses can release. One default we disclose up front: a draft left unreviewed for 7 days publishes with a notification - switchable off per client.
We promise the process, not the outcome.
We don't guarantee AI citations, rankings, traffic, leads or revenue. AI answers vary between runs and between assistants, and anyone quoting a number is quoting a guess. What we commit to is the loop: the monitoring, the production, the review, and a report that shows the trend rather than a lucky single result.
Next step
Built for agencies, sold only through them.
We work exclusively with white-label agency partners - the portal your client logs into, the monthly report they read and every email they receive carry your brand, not ours. Book a walkthrough and bring one client you'd try this on.