Found by AI for agencies

Terms of Service

Last updated: July 2026

1. Acceptance of Terms

By accessing or using the Found by AI services (“Service”), operated by AlphaLux Marketing ApS (“Company”, “we”, “us”), you (“Partner”, “you”) agree to be bound by these Terms of Service (“Terms”).

These Terms apply alongside the separate written partner agreement between you and the Company (the “Partner Agreement”). Where the Partner Agreement and these Terms conflict, the Partner Agreement prevails.

We may update these Terms from time to time. Continued use of the Service after changes constitutes acceptance of the revised Terms. We will notify you of material changes via email or through the Service.

2. Description of Service

The Company operates a single programme (the “Programme”): content production for AI search, together with the monitoring and reporting that inform and evidence that production. Monitoring and reporting are components of the Programme; they are not sold separately.

The Programme is supplied only to agencies and comparable intermediaries under a Partner Agreement. The Company does not sell the Programme directly to end clients and does not offer self-service purchase.

3. Partner Accounts and Access

Access to the Service is provisioned by the Company under a Partner Agreement. There is no public self-service registration.

Within the limits of the Partner Agreement, you may create and administer accounts for your own personnel and for the clients you serve (“Clients”). You are responsible for keeping all credentials confidential, for all activity conducted under accounts issued to or created by you, and for ensuring that your personnel and Clients comply with these Terms.

You must be at least 18 years old and have the legal authority to enter into these Terms on behalf of the business entity you represent.

4. Fees and Invoicing

Fees for the Programme are wholesale fees payable by you to the Company and are set out in the Partner Agreement. Fees are not published on this website.

Wholesale fees are invoiced in advance of the service period to which they relate, and are payable within the payment period stated in the Partner Agreement. All fees are quoted in Euros (EUR) and are exclusive of VAT and any other applicable taxes unless otherwise stated.

If an invoice remains unpaid after its due date, we may suspend your access to the Service and pause work on Client engagements, having first given you written notice and a reasonable opportunity to pay. Suspension does not cancel fees that have fallen due.

There is no minimum term and no minimum volume commitment. Either party may stop adding Client engagements at any time. Fees already invoiced remain payable for the period they cover, and work is non-refundable once delivered. Where a period has been invoiced in advance and the Programme is terminated part-way through it, the treatment of the unused portion is governed by the Partner Agreement.

5. Intellectual Property

The Service — including the platform, its design, code, workflows, logos, and trademarks — is and remains owned by AlphaLux Marketing ApS and is protected by intellectual property laws. Nothing in these Terms transfers ownership of the platform to you. Except as expressly permitted in section 7, you may not copy, modify, reverse engineer, distribute, or create derivative works based on the Service.

Deliverables produced by the Company for you under the Programme — such as articles, briefs, reports and related materials — are licensed to you upon full payment of the fees due for them, including the right to sub-license them to the Client for whom they were produced.

We will not identify you or your Clients, or reference work produced under the Programme, in our marketing, portfolio or case studies without your prior written consent. Your consent is the only gate: we will not approach your Clients directly to seek it, and consent given for one use is not consent for another. You may withdraw it at any time for future use.

6. Acceptable Use

You agree not to use the Service to: engage in any unlawful activity; submit false or misleading business information; attempt to manipulate AI search results through deceptive practices; make false statements about who owns or operates the underlying platform; or interfere with the security or integrity of the Service.

7. Resale and White-Label Rights

Resale is the intended use of the Service. Subject to the Partner Agreement and to payment of the wholesale fees due, the Company grants you a non-exclusive, non-transferable right to:

  • resell the Programme to your own Clients as part of your own service offering;
  • present and deliver the Programme under your own brand, name and domain; and
  • set your own prices and commercial terms with your Clients.

This right is subject to the following conditions:

  • Fees remain payable. The right to resell is conditional on the wholesale fees owed to the Company being paid in accordance with the Partner Agreement. The prices you charge your Clients do not affect the wholesale fees you owe.
  • No onward sublicensing of the platform. You may not sublicense, resell or otherwise make the platform itself available to another reseller, agency or intermediary for their own resale without our prior written agreement. This does not restrict you from serving your own Clients.
  • Accurate representations; disclosure that cannot be contracted away. You may present, brand, price and deliver the Programme as your own service to your Clients — that is the purpose of this licence, and nothing here requires you to volunteer the Company’s identity in your sales or marketing. Three limits apply. First, you must not state or imply anything false about who owns, operates or built the underlying platform. Second, you must not obstruct, and must not agree terms with a Client that would prevent, any disclosure required by law, by regulation, by a professional or audit obligation, or by a data-protection obligation — including identifying the Company as a processor or sub-processor where your Client’s data processing agreement, a supervisory authority or a lawful request requires it. Third, you are responsible for the representations you make about the Programme, including any that go beyond what the Company has committed to you.
  • You contract with your Clients. You contract with your Clients in your own name and on your own account. The Company has no contract with, and accepts no liability towards, your Clients. You are responsible for the commitments you make to them, including any assurances that go beyond what the Company has committed to you.
  • Terms flow down. You must impose terms on your Clients that are no less protective of the Company’s rights than these Terms, in particular as to intellectual property and acceptable use.
  • All other rights reserved. Reselling transfers no ownership in the platform. All rights not expressly granted here are reserved.

8. Data and Privacy

Your use of the Service is also governed by our Privacy Policy, which describes how we collect, use, and protect personal data.

Where the Company processes personal data on your behalf, or on behalf of your Clients, in order to deliver the Programme, the Company acts as data processor and you act as data controller. The data processing agreement forming part of the Partner Agreement governs that processing.

9. Disclaimers

The Service is provided “as is” and “as available.” We make no warranties, express or implied, regarding the Service’s reliability, accuracy, or fitness for a particular purpose. Visibility in AI search depends on third-party AI platforms that are outside our control. We do not guarantee specific rankings, visibility scores, traffic, leads, or business outcomes, and you must not represent otherwise to your Clients.

10. Limitation of Liability

To the maximum extent permitted by applicable law, AlphaLux Marketing ApS shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, or business opportunities arising from your use of the Service.

Our total liability for all claims arising under these Terms shall not exceed the total wholesale fees you have paid to us in the twelve (12) months preceding the claim. This limit applies in aggregate, including in respect of any claim reaching us through your Clients. It applies to our indemnity in section 11 as well as to every other claim under these Terms.

Nothing in these Terms limits either party’s liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited.

11. Indemnity

You indemnify us. You will defend, indemnify and hold harmless AlphaLux Marketing ApS, and its officers, employees and contractors, against any third-party claim, demand, proceeding, damages, loss, or reasonable legal costs arising out of or in connection with:

  • any representation, promise, guarantee or forecast you make about the Programme or its results, to the extent it goes beyond what the Company has committed to you in these Terms or the Partner Agreement;
  • the prices, terms, service levels or contractual commitments you agree with your Clients, and any dispute with a Client about them;
  • your use of the Service outside the rights granted in section 7, or in breach of section 6 (Acceptable Use);
  • any content, business information or personal data you or your Clients supply to the Service, including your compliance with data-protection law as controller; and
  • any claim brought against us by one of your Clients, other than a claim arising from our own breach, defect or infringement as described below.

Because this indemnity covers claims created by your own conduct rather than ours, it is not subject to the liability cap in section 10.

We indemnify you. We will defend, indemnify and hold harmless you and your Clients against any third-party claim that the platform, as supplied by us and used in accordance with these Terms, infringes that third party’s intellectual property rights. We remain responsible for defects in our own platform and for our own breach of these Terms. Our obligations under this paragraph are subject to the liability cap in section 10.

We stand behind our own platform and our own intellectual property. What we do not accept is liability for commitments we did not make.

Procedure. A party seeking indemnity must notify the other promptly in writing, must not admit liability or settle the claim without the other’s written consent (not to be unreasonably withheld), and must give the indemnifying party control of the defence and reasonable cooperation at the indemnifying party’s expense.

12. Termination

Either party may terminate in accordance with the Partner Agreement. We may suspend or terminate your access if you materially breach these Terms, if wholesale fees remain unpaid after written notice, or if required by law.

Upon termination, your right to use the Service ceases, and licences granted under section 7 end. Licences to deliverables already paid for in full survive termination. We may retain certain data as required by law or for legitimate business purposes as described in our Privacy Policy.

13. Governing Law

These Terms are governed by and construed in accordance with the laws of Denmark, without regard to its conflict of law principles. Any disputes arising from these Terms or the Service shall be resolved in the courts of Copenhagen, Denmark.

14. Contact

If you have any questions about these Terms, please contact us at:

AlphaLux Marketing ApS Copenhagen, Denmark Email: [email protected]