Resources
Resources
Written for the person running content across a portfolio of clients. How AI assistants decide which vendors to name in considered-purchase categories, how to work out why a client is absent, and what has to get published to change the answer.
The gaps are the brief. We write what fills them - sold only through white-label agency partners, under their brand, never in front of their client.
SEO, GEO and AEO: What Each One Asks You to Publish
Three disciplines, three different content briefs. What changes about the work when the target is a ranked list, a synthesised answer, or an autonomous agent.
Read the comparisonGEO Explained for Agencies: Why AI Visibility Is a Content Problem
What AI assistants actually read before they name a vendor, why published content is the only durable lever, and how monitoring decides what gets written next.
Read the guideAI Search in 2026: The Data Behind the Case for Client Content
Sourced figures for the slide that explains why the organic traffic line is falling: the zero-click collapse, where buyers now start, and what the Princeton study found actually moves citations.
See the dataHow AI Assistants Choose Which Sources to Cite
Five platforms, five indexes, five reranking models. What those differences change about the content you commission for clients.
Read the breakdownWhy a Client Is Missing from AI Answers
A diagnostic separating the technical blocks you can fix in an afternoon from the missing-content problem that needs a publishing programme.
Run the diagnosticSplitting a Client’s Content Budget: SEO, Google’s AI Overviews, and the Assistants
What each layer actually buys, and allocation shapes for four kinds of considered-purchase client - for the person defending the split in a planning meeting.
See the frameworkThe Answer Engine: How the Click Economy Ends
Zero-click search hit 69%. The metrics on your monthly deck were built for a channel that is closing. What replaces them, and what has to get written to earn them.
Read the analysisThe Client AI-Visibility Audit: 7 Checks Before You Pitch
A pre-pitch audit you can run on any client in an afternoon, scored 0–21, that tells you whether you face an access problem or an absence problem.
Run the auditWhat to do with this
The gaps are the brief. We write what fills them.
Monitoring shows which buying questions the leading AI assistants answer with somebody else’s name. Those questions become the month’s articles, answer blocks, fact sections, FAQs and refreshes - written, published and measured under our partners’ brands.