For agencies · Updated July 2026
An SEO suite with AI tracking inside.
We do the writing and publishing.
Semrush is one of the best-known SEO platforms in the world, and its AI-visibility tracking is a capable module inside that suite. If your agency does SEO at any scale, you almost certainly keep Semrush - nothing on this page should change that. Found by AI is a different shape of thing entirely: a white-label AI-search content programme you resell. Monitoring identifies the buying questions AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content that answers them - under your agency's brand.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
Different products entirely
Semrush is a platform your team operates.
We are the team that does the work.
Semrush is an exceptional SEO platform. Keyword research, backlink data, rank tracking, site audits - these are industry benchmarks, and its AI-visibility module extends the same idea to AI assistants: track where a brand is mentioned, research the prompts, read the dashboards. It is a genuinely good product, and it is a tool. It assumes there is someone on the other side of the dashboard with the hours to turn findings into published work.
Found by AI assumes the opposite, because that is the constraint most small agencies actually have. We don't sell you a dashboard to operate. We run the loop for your clients: the monitoring is the brief, we write the articles against it, we publish them to a blog on the client's subdomain or your white-label domain - one DNS record either way, and the monthly report documents what changed. Portal, report and emails carry your agency's brand. We never solicit your clients.
Where each one sits
Where Semrush sits
- A mature, broad SEO suite - the classic search work your agency already bills for, in one place
- AI-visibility tracking as a module inside that suite, so AI answers and classic search sit next to each other in the same reporting
- A self-service AI writing assistant for teams that draft their own content - you supply the writer, the tool speeds them up
Where Found by AI sits
- One programme, sold only through agency partners - you resell it, we run it, your brand is on it
- The monitoring is not a deliverable, it is the brief: the questions leading AI assistants answer without your client become the month's articles
- Written, reviewed and published for you - a named editor from your team or your client's on written-by and reviewed-by bylines, review before publish the default and automation opt-in per client
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Monitoring identifies the buying questions leading AI assistants answer without your client in them; those gaps become the month's brief; then we write, publish and measure the content that answers them. The monitoring is not a dashboard - it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Semrush | Self-service AI writing assistant | — | — |
| Found by AI | Yes | Yes | Client's subdomain or your white-label domain - one DNS record either way, agency-branded |
Semrush
Found by AI
Articles carry named human editors from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client. Translated articles follow the same rule. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Structural comparison
We compare shape rather than plan tables - theirs change, and a stale price table is worse than none. Verify anything commercial with Semrush directly.
| Found by AI | Semrush | |
|---|---|---|
| What it is | A delivered AI-search content programme, resold by agencies | An SEO software suite with an AI-visibility module inside it |
| Who writes the articles | We do - briefed from the monitoring, signed off by a named editor from your team or your client's | Your team, optionally assisted by their AI writing tool |
| Who publishes | We publish to a blog on the client's subdomain or your white-label domain - one DNS record either way | Your team, wherever the client's site lives |
| What the monitoring produces | Next month's content brief, then a report on what moved | Dashboards, prompt research and reports for your team to interpret |
| Author accountability | A named reviewer from your team or your client's - real job title, public profile linked - with role-accurate written-by / reviewed-by credits and structured author data | Not applicable - Semrush isn't the publisher |
| Review before publish | Configurable per client, with role-gated approval; the client's own writers can publish alongside the articles the programme produces | Your team's own editorial process |
| Whose brand the client sees | Yours - portal, monthly report and emails are white-labelled | Semrush's, unless you rebuild the reporting yourself |
| Classic SEO tooling | None - we don't do SEO tooling, and don't try to | Comprehensive - this is what Semrush is for |
Key differences
Choose Semrush if…
- You need a comprehensive SEO suite - keyword research, backlinks, rank tracking, site audits - which is not a thing we do at all
- You have editorial capacity in-house and the bottleneck is direction, not production. A better dashboard genuinely helps you; a delivery partner would duplicate your own team
- You want AI visibility and classic search visibility side by side in one interface your team already lives in
Choose Found by AI if…
- You run an agency without spare editorial or development capacity, and the gap between "we can see the problem" and "we shipped something about it" is where client retainers stall
- You want a monthly artifact that makes the retainer defensible: what AI assistants said, what we published about it, what changed
- You want it under your own brand, with no risk of us going around you to your client
Agencies that partner with us generally keep their SEO suite. These are different jobs, and we'd rather say so than pretend to replace one.
Frequently asked questions
Is Found by AI a replacement for Semrush?
No, and we'd be wasting your time if we said otherwise. Semrush is a broad SEO suite - keyword research, backlinks, rank tracking, site audits, technical SEO, plus AI-visibility tracking. We do none of that suite work. We run one programme for agency partners: monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content. If you do SEO, keep Semrush. The question this page is really about is whether the AI-answer work gets produced, and by whom.
Semrush already tracks AI visibility. Why would an agency add us?
Because tracking and fixing are different line items. A tracking module tells you a client is absent from the answers that matter; someone still has to write the pages that change that, get them reviewed, publish them, and show the effect next month. In a small agency without spare editorial capacity, that someone is often nobody - which is how a finding ends up in a slide instead of turning into work. We are that production step, delivered under your brand.
How is this different from Semrush's AI writing tool?
Their writing tool is self-service: it makes your writer faster. We are not a tool your team operates - we produce and publish the work. The articles are briefed from the client's own monitoring evidence rather than keyword guesswork, they carry a named editor from your team or your client's with written-by and reviewed-by bylines, review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client, and they go live on a blog we host on the client's subdomain or your white-label domain - one DNS record either way. A tool that helps your writer versus a programme that delivers the published article.
Can an agency run both?
Yes, and most would. Semrush stays the SEO workbench; we handle the AI-answer content loop for the clients where you've sold it. They barely overlap: one is software your team operates, the other is work delivered on your behalf.
Bottom line
Semrush is one of the strongest SEO platforms available and its AI-visibility module is a credible way to see the problem. If your agency has the editorial hours to act on what it shows, that may be all you need. Found by AI exists for the other case: the monitoring becomes the brief, we write and publish the content, and the monthly report documents what changed - under your agency's brand, with a standing promise that we never approach your clients. We promise the process, not a ranking outcome. Different jobs; keep the suite.
More comparisons
See the loop on one of your clients
Found by AI is sold only through white-label agency partners. Bring one client and we'll walk the monitoring, the articles it produced, the review flow and a real monthly report end to end.
Or start smaller: the free scan puts a focused set of buying questions to leading AI assistants and shows which get answered without your client - and who is named instead. The report comes to you.
Founding Pilot seats for agencies onboarding in 2026: one retained client, three report cycles, no cohort fee - and you walk away with a full export if it ends there. Ask us.
Not an agency? Then we're not the right people to buy from - but your agency might be. Get in touch and we'll tell you plainly whether there's a partner in your market.