For agencies · Updated July 2026
An enterprise marketing platform.
We do the writing and publishing.
Bluefish AI is an agentic-marketing platform built for large in-house marketing organisations: it monitors how a brand appears across AI surfaces, runs activation across channels, and measures the result back into the wider marketing stack. If a client of yours operates marketing at that scale and has the headcount to run an integrated platform, Bluefish is a credible answer and this page is not an argument against it. Found by AI is a much narrower, different thing: a white-label AI-search content programme you resell. The monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content - under your agency's brand.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
Different products entirely
Bluefish runs marketing at enterprise scale.
We produce and publish the content.
Bluefish AI is an integrated platform: brand presence across AI surfaces, activation into those surfaces, measurement back into the marketing stack, and verification of how AI describes the brand. It is designed to be operated by an in-house marketing organisation across several channels at once, which is a substantial job and a substantial capability. Like every platform, it assumes an operator - a team with the hours to run it and to turn what it surfaces into published work.
Found by AI does one thing, for a different kind of buyer. We don't run activation campaigns, build audiences, or measure ROI into a broader stack. We run a single loop for the clients an agency sells us to: the monitoring is the brief, we write the articles against it, we publish them to a blog on the client's subdomain or your white-label domain - one DNS record either way, and the monthly report documents what changed. Portal, report and emails carry your agency's brand, and we never approach your clients.
Where each one sits
Where Bluefish AI sits
- An enterprise agentic-marketing platform: monitoring, activation and measurement across AI surfaces, wired into the rest of an in-house marketing operation
- Verification of how AI systems describe a brand, which is a distinct capability from asking buying questions and seeing who gets named
- Built to be operated in-house by a marketing organisation with the headcount to run an integrated platform across several channels
Where Found by AI sits
- One programme, sold only through agency partners - you resell it, we run it, your brand is on it
- The monitoring is not a deliverable, it is the brief: the buying questions leading AI assistants answer without your client become the month's articles
- Written, reviewed and published for you - a named editor from your team or your client's on written-by and reviewed-by bylines, review before publish the default and automation opt-in per client
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Monitoring identifies the buying questions leading AI assistants answer without your client in them; those gaps become the month's brief; then we write, publish and measure the content that answers them. The monitoring is not a dashboard - it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Bluefish AI | — | — | — |
| Found by AI | Yes | Yes | Client's subdomain or your white-label domain - one DNS record either way, agency-branded |
Bluefish AI
Found by AI
Articles carry named human editors from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client. Translated articles follow the same rule. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Structural comparison
Deliberately no plan or price table. Their packaging changes, and a stale figure on our page would be worse for you than no figure at all - check anything commercial on Bluefish AI's own site. What follows is the difference in shape, which doesn't go out of date.
| Found by AI | Bluefish AI | |
|---|---|---|
| What it is | A delivered AI-search content programme, resold by agencies | An enterprise agentic-marketing platform, operated in-house |
| What arrives each month | Published articles briefed from the monitoring, plus a report on what moved | Dashboards, activation and measurement for the client's team to run |
| Who writes the articles | We do - briefed from the monitoring, signed off by a named editor from your team or your client's | The client's own team |
| Who publishes | We do - to a blog on the client's subdomain or your white-label domain - one DNS record either way | The client's own team |
| Author accountability | A named reviewer from your team or your client's - real job title, public profile linked - with role-accurate written-by / reviewed-by credits and structured author data | Not applicable - Bluefish is not the publisher |
| Review before publish | Configurable per client, with role-gated approval; the client's own writers can publish alongside the articles the programme produces | The client's own editorial process |
| Whose brand the client sees | Yours - portal, monthly report and emails are white-labelled | Bluefish's, inside the client's own platform |
| Breadth across marketing channels | None - one loop, one output. We do not touch paid, commerce or PR | Broad, across several marketing surfaces at once. That breadth is the product |
Key differences
Choose Bluefish AI if…
- Your client has an in-house marketing organisation and wants AI-surface work coordinated with paid, commerce and comms rather than run as a standalone content programme
- Verifying and correcting how AI systems describe the brand is the actual problem, which is a different job from getting the brand into buying-question answers
- There is headcount to operate an integrated platform. A delivery partner would duplicate a team the client already pays for
Choose Found by AI if…
- You run an agency without spare editorial capacity, and the gap between seeing the problem and shipping something about it is where client retainers stall
- You want a monthly artifact that makes the retainer defensible: what AI assistants said, what we published about it, what changed
- You want it under your own brand, sold on your paper, with no risk of us going around you to your client
Bluefish sells to a marketing department. We sell to agencies, who sell to clients that do not have one. If your client has an internal marketing org, be honest with yourself about which of those two you are looking at.
Frequently asked questions
Is Found by AI an alternative to Bluefish AI?
Only in the loosest sense - both touch AI visibility. Bluefish is an enterprise platform an in-house marketing organisation operates across several channels. We run one programme for agency partners: monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content under your brand. If your client needs the platform, we are not it.
Why would an agency resell a programme instead of a platform?
Because a platform hands the work back. Software surfaces a finding; someone still has to write the pages, get them reviewed, publish them and show the effect next month. In an agency without spare editorial capacity, that someone is often nobody, which is how a finding ends up in a slide instead of turning into work. We are that production step, delivered under your brand.
What does the client actually receive each month?
Published articles on a blog we host on the client's subdomain or your white-label domain - one DNS record either way, briefed from their own monitoring rather than keyword guesswork, carrying a named editor from your team or your client's with written-by and reviewed-by bylines. Then a report on what the assistants said and what changed. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client, and the client's own writers can publish alongside the articles the programme produces.
Can the two run alongside each other?
Technically yes, though it would be an unusual client. An organisation running an enterprise agentic-marketing platform normally has in-house content production, which is the capacity our programme supplies. Where both fit is a client with plenty of measurement and nothing being published against it.
Bottom line
Bluefish AI is built for an in-house marketing organisation running AI-surface work across several channels at once, and we are not in that league or trying to be. Found by AI exists for agencies: one loop, resold under your brand. The monitoring becomes the brief, we write and publish the content, and the monthly report documents what changed - with a standing promise that we never approach your clients. We promise the process, not an outcome.
More comparisons
See the loop on one of your clients
Found by AI is sold only through white-label agency partners. Bring one client and we'll walk the monitoring, the articles it produced, the review flow and a real monthly report end to end.
Or start smaller: the free scan puts a focused set of buying questions to leading AI assistants and shows which get answered without your client - and who is named instead. The report comes to you.
Founding Pilot seats for agencies onboarding in 2026: one retained client, three report cycles, no cohort fee - and you walk away with a full export if it ends there. Ask us.
Not an agency? Then we're not the right people to buy from - but your agency might be. Get in touch and we'll tell you plainly whether there's a partner in your market.