For agencies · Updated July 2026
Peec AI is the dashboard.
We are the production behind it.
Peec AI is a well-built European AI-visibility analytics platform, and analytics is genuinely what it is for: broad engine coverage, mention-versus-citation drill-down, source categorisation, multi-market language support and a self-service interface a data-literate marketing team can live in. If your agency has writers and wants a sharper read to point them at, it deserves a place on your shortlist. Found by AI answers a different question. The monitoring is not a dashboard - it is the brief. Detection is where other tools stop; the production is what we own.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
What each one does
Peec AI shows your team the gap.
We are the team that closes it.
Peec AI tracks how a brand appears in AI-assistant answers and gives a marketing team the instrumentation to interrogate it themselves - where mentions come from, which sources get cited, how that moves over time, across markets and languages. It is a serious analytics product with real depth, and the depth is the point. What it does not do is write the articles, mark them up, or publish them. That work stays with your team, by design, and Peec are straightforward about it.
Found by AI is a white-label AI-search content programme sold through agencies. The loop is the product: monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content that answers them. Articles carry a named editor from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines and structured author data. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client, and the client's own writers can publish alongside the articles the programme produces. We publish to a blog we host on the client's subdomain or your white-label domain - one DNS record either way. Portal, monthly report and emails carry your agency's brand, and we never solicit a partner's clients.
Where each one sits
Where Peec AI sits
- A European AI-visibility analytics platform, built self-service for marketing teams who want to interrogate the data themselves
- Analytical depth is their strength: mention-versus-citation drill-down, source categorisation and multi-market, multi-language tracking
- The output is a picture. What you do with the picture is your team's job - that is the product's design, not a shortcoming
Where Found by AI sits
- One programme, sold only through white-label agency partners - you resell it, we run it, your brand is on every surface
- The loop is the product: monitoring becomes the brief, the brief becomes published articles, the report documents the change
- A named editor from your team or your client's on written-by and reviewed-by bylines, review before publish the default and automation opt-in per client, with role-gated approval
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Monitoring identifies the buying questions leading AI assistants answer without your client in them; those gaps become the month's brief; then we write, publish and measure the content that answers them. The monitoring is not a dashboard - it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Peec AI | — | — | — |
| Found by AI | Yes | Yes | Client's subdomain or your white-label domain - one DNS record either way, agency-branded |
Peec AI
Found by AI
Articles carry named human editors from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client. Translated articles follow the same rule. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Structural comparison
Deliberately no plan or price table. Their packaging changes, and a stale figure on our page would be worse for you than no figure at all - check anything commercial on Peec AI's own site. What follows is the difference in shape, which doesn't go out of date.
| Found by AI | Peec AI | |
|---|---|---|
| What it is | A delivered AI-search content programme, resold by agencies | A self-service AI-visibility analytics platform |
| What arrives each month | Published articles plus a report on what moved | Data your team reads and decides against |
| Who writes | We do | Your team |
| Who publishes | We do - client's subdomain or your white-label domain - one DNS record either way | Your team |
| Analytical depth | Narrower - scoped to what we can act on and publish against | Deeper and broader - this is what Peec AI is for |
| Author accountability | A named reviewer from your team or your client's - real job title, public profile linked - with role-accurate written-by / reviewed-by credits and structured author data | Not applicable - they aren't the publisher |
| Review before publish | Configurable per client, role-gated; the client's own writers can publish alongside the articles the programme produces | Your team's own editorial process |
| Whose brand the client sees | Yours - portal, monthly report and emails are white-labelled | Theirs |
Key differences
Choose Peec AI if…
- You have editorial capacity in-house. If your writers exist and are underdirected, a strong analytics read is worth more to you than a delivery partner - the programme would duplicate capacity you already pay for
- You want analytical depth and breadth - a wide tracked surface across markets and languages that you interrogate yourself, rather than a narrower one scoped to what gets published
- Your analysts want to pull the data into their own reporting stack and build the client narrative themselves
Choose Found by AI if…
- You run an agency with no spare editorial capacity, and a dashboard nobody has the hours to act on is not progress
- You want a monthly artifact that defends the retainer: what the assistants said, what we published about it, what changed
- You want the whole thing under your brand, with a supplier who never approaches your clients
We would rather lose the deal than win it from an agency Peec AI fits better. Qualifying out is cheaper than a cancelled contract, for both of us.
Frequently asked questions
What does Peec AI actually do?
Peec AI is a European AI-visibility analytics platform. It tracks how a brand appears in AI-assistant answers, breaks that down by mention and citation, categorises the sources behind the answers, and presents it in a self-service interface a marketing team can interrogate across markets and languages. The picture is the product; the writing, the markup and the publishing stay with you. For plans and coverage, read their own site - we deliberately don't restate competitor figures here, because ours would go stale and theirs are authoritative.
Is Found by AI a replacement for Peec AI?
Only if the thing you're missing is production rather than instrumentation. Peec AI is built for teams with content capacity that want a sharper read on what to write. Found by AI is built for agencies without that capacity: the monitoring becomes the brief, and we write, review, publish and measure the work under your brand. Same category, opposite assumption about who does the writing.
Does Peec AI publish content for you?
No - and they don't claim to. Peec AI is an analytics product: it tells you where a brand stands and where the citations come from, and the writing, schema markup and publication stay on your side. That is the structural difference this whole page rests on. With us, articles get written against the monitoring evidence, carry a named editor from your team or your client's with written-by and reviewed-by bylines, pass whatever review step you've configured for that client, and go live on a blog we host on the client's subdomain or your white-label domain - one DNS record either way.
Peec AI tracks a broader surface than you do. Does that matter?
It matters a great deal if analysis is what you're buying, and we'd point you at them for it. Our monitoring is scoped to the questions we can act on - the buying questions leading AI assistants answer without your client in them - because its job is to produce the month's brief, not to be browsed. If you want a wide tracked surface to interrogate, that's an analytics purchase and Peec AI is built for it. If you want the articles that answer those questions written and published, that's us.
When is Peec AI the better buy?
When you have writers. An agency with in-house editorial capacity that wants deep, broad analytics and the freedom to interrogate the data itself is squarely their buyer, and we'd tell you so on a call rather than after you'd signed with us. We're the better fit when the bottleneck is hours, not insight.
Bottom line
Peec AI is a well-built analytics platform, and for an agency with writers it is a genuinely good answer - the depth is real and it is what the product is for. Found by AI answers a different question: what happens when nobody has the hours to act on the dashboard. We take the monitoring as the brief, produce and publish the content with a named editor from your team or your client's behind it, and document the change each month - under your agency's brand, and we never approach your clients. We promise the process, not a position in anyone's answer.
More comparisons
See the loop on one of your clients
Found by AI is sold only through white-label agency partners. Bring one client and we'll walk the monitoring, the articles it produced, the review flow and a real monthly report end to end.
Or start smaller: the free scan puts a focused set of buying questions to leading AI assistants and shows which get answered without your client - and who is named instead. The report comes to you.
Founding Pilot seats for agencies onboarding in 2026: one retained client, three report cycles, no cohort fee - and you walk away with a full export if it ends there. Ask us.
Not an agency? Then we're not the right people to buy from - but your agency might be. Get in touch and we'll tell you plainly whether there's a partner in your market.