For agencies · Updated September 2026
Found by AI vs Embarque
A productized SEO retainer a company hires. A white-label programme you resell.
Embarque is a productized SEO and AI-search retainer: content production, link building, technical audits and a dedicated project manager, sized as execution capacity and pointed at the client's own domain. It is a clean way to buy a broad SEO function. Found by AI is narrower and differently shaped - a white-label AI-search content programme sold only through agencies: the monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content, with your agency's logo on the portal, the report and the emails.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence, competitor appearances, citation gaps, missing facts, weak topics, is where next month's topics are chosen from. Then the Monthly AI-Search Visibility Report shows what changed.
The wedge is the loop, not any single layer of it.
The core difference
A broad retainer, sold to the client.
Or one deep loop, sold to you.
Embarque's shape is capacity: a fixed monthly block of execution work that covers content, off-page SEO, technical fixes and coordination, run by a project manager on the client's account. That breadth is the strength - one supplier covering ground that would otherwise be three. It is sold to the company that owns the domain, under Embarque's own name, and the priorities are set by an SEO plan rather than by what an assistant says today. If a client needs the whole SEO function bought in one place, that is a reasonable way to do it and we would say so on a call.
Found by AI is not a cheaper SEO retainer. It is a different mechanism, and it is sold to you rather than to your client. The loop is the product: the monitoring is the brief, not a dashboard - the questions AI assistants answer without your client become the month's articles. A named editor from your team or your client's signs the work - a real person with a job title, a public professional profile and written-by / reviewed-by bylines. Review before publish is the default for every new client brand, with a 7-day review window; publishing immediately after our quality gate is opt-in per client; dark until reviewed is available on request, and the client's own writers can publish alongside the articles the programme produces. It ships to a blog we host on the client's subdomain or your white-label domain - one DNS record either way, and the Monthly AI-Search Visibility Report shows what changed. Your brand, start to finish. We never solicit your clients.
Where each one sits
What Embarque is best at
- Breadth of scope. Content, link building, technical audits and coordination bought as one retainer instead of three suppliers
- Honest packaging: capacity is described as execution work per month, which makes the trade-off between tiers legible before you buy
- A dedicated project manager on the account - someone whose job is coordination, which a productized supplier often skips
- Best fit: a company that wants a full SEO function running into its own site and is hiring a supplier directly
What Found by AI is doing instead
- Sold only through white-label agency partners. You resell it, we run it, and the client sees your brand - never ours
- The monitoring is the brief. Topics come from what AI assistants actually answer for the client's category, not from an SEO plan set at the start of the retainer
- Named editors from your team or your client's, with public professional profiles; written-by and reviewed-by bylines with structured author data on every article
- We publish, then measure: articles go live on the client's subdomain or your white-label domain - one DNS record either way, and the monthly report documents what moved
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Every week we put your client's buying questions to AI assistants, for example ChatGPT and Google's Gemini, and record who gets named. The questions your client is missing from are where the month's topics are chosen; then we write, publish and measure the content that answers them, and the Monthly AI-Search Visibility Report documents what changed. The monitoring is not a dashboard: it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Embarque | Yes - content inside a broader retainer | Yes - on the client's site | Client's own site, under Embarque's own name |
| Found by AI | Yes | Yes | A blog we host on the client's subdomain or your white-label domain, one DNS record, agency-branded; the same articles over the Content Delivery API or our WordPress connector |
Embarque
Found by AI
AI does the research and the first draft; a named person from your team or your client's reviews, edits and signs it before it goes out. Articles the programme produces can carry the name of the person who reviewed them; posts your client's team write name their writer. Three publish modes, chosen per client: review before publish is the default for every new client brand, with a 7-day review window; publishing immediately after our quality gate is opt-in per client; dark until reviewed is available on request. Translations follow the same mode as the original. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Structural comparison
Deliberately no plan or price table. Their packaging changes, and a stale figure on our page would be worse for you than no figure at all - check anything commercial on Embarque's own site. What follows is the difference in shape, which doesn't go out of date.
| Found by AI | Embarque | |
|---|---|---|
| Who buys it | Agencies - resold to their clients under their own brand | The company that owns the domain, hiring directly |
| What arrives each month | Published articles and a report on what changed | A block of SEO execution work across several disciplines |
| Where the topics come from | Monitoring evidence - the buying questions AI assistants answer without the client | An SEO plan built at the start of the retainer and revised on the retainer's rhythm |
| Author accountability | A named reviewer from your team or your client's - real job title, public profile linked - with role-accurate written-by / reviewed-by credits and structured author data | Scoped inside the retainer |
| Review before publish | Three modes per client: review window (the default, 7 days), publish immediately (opt-in), dark until reviewed (on request); the client's own writers can publish alongside the articles the programme produces | Handled by the project manager on the account |
| Whose brand the client sees | Yours - white-label portal, report and emails | Theirs - you're hiring a named supplier |
| Breadth of SEO scope | One layer only - no link building, no technical audits, and we won't pretend otherwise | Broader by design: content, off-page, technical and coordination in one retainer |
Key differences
Choose Embarque if...
- The client needs the whole SEO function - off-page, technical and content - and buying it from one supplier is genuinely simpler
- Coordination is the missing piece and a dedicated project manager on the account solves a real problem
- The client wants to hire a named supplier directly rather than have work delivered behind your brand
Choose Found by AI if...
- You're an agency that wants to sell an AI-search content programme without hiring writers or building the pipeline yourself
- You already cover the rest of SEO and only want the AI-answer layer done properly, briefed by evidence rather than by a plan
- You need a monthly report you can take into the retainer meeting, with a named editor from your team or your client's behind the articles
- The client relationship must stay yours - your brand on every surface, and a supplier who never approaches them
Why this isn't 'AI in a coat'.
Every client asks their agency the same question: why can't we just do this with ChatGPT ourselves? The honest answer: you can write one good article that way.
We built the machinery for the fiftieth one. AI does the research and the first draft; a named person from your team or your client's reviews, edits and signs it before it goes out. Review before publish is the default for every new client brand; publishing immediately is opt-in, per client. It runs every month, on a schedule, under your agency's brand.
See how the programme works → Judge the output for yourself: we walk real articles, the bylines and the review flow end to end on a walkthrough.
Frequently asked questions
Is Found by AI a replacement for Embarque?
No. Embarque is a productized SEO retainer covering content, link building, technical audits and coordination, sold directly to the company that owns the domain. We are a white-label AI-search content programme sold only through agencies - you resell it, we run the monthly loop, and your brand is on it. We don't do off-page SEO or technical audits. If the client needs the whole SEO function, Embarque covers more ground.
What does Embarque do that Found by AI doesn't?
The breadth. Link building, technical site work and the project management that ties it together are inside their retainer and outside ours. We own one layer and go deep on it: the monitoring becomes the brief, we write and publish the articles with a named editor from your team or your client's behind them, and the report closes the loop - under your brand.
Could an agency use both?
Plausibly, on a client where someone else already runs the broader SEO programme and the AI-answer layer is the gap. They don't compete for the same slot in a plan. What we would not do is position ourselves as the budget version of a full SEO retainer; that would mislead you and disappoint your client.
Why is Found by AI sold only through agencies?
Because the programme needs someone who owns the client relationship, knows the category and can hold the strategic conversation - that's the agency, not us. So we stay behind you: the portal, the monthly report and the emails carry your brand, and we never approach your clients. Brands that find this page are served through a partner agency rather than by us directly.
Bottom line
Embarque sells a broad SEO retainer to the company that owns the domain, and the breadth is a genuine strength - if the client needs the whole function in one place, that's a clean way to buy it. Found by AI sells a monthly loop to agencies: the monitoring becomes the brief, we write and publish the articles with a named editor from your team or your client's behind them, and the report documents what changed - with your brand on every surface and a standing promise that we never approach your clients. Not a cheaper retainer. One layer, done deeply, sold to a different buyer. We promise the process, not an outcome.
More content comparisons
Next step
Run the loop on one client. Judge us on three reports.
Bring one retained client. We show you the monitoring, the articles it produced, the review flow and a real report. Three monthly reports later, you decide.
Founder terms, for agencies signing up through 31 December 2026: the founder rate is locked when you claim it and runs on a 12-month agreement per client brand, with one brand swap inside the term. Your first client brand is the trial: one retained client, three monthly report cycles, then decide at the third report. Roll out on the founder term, or stop there and take a full export. No minimum on standard monthly terms. No per-brand setup fee; a one-time partner onboarding fee applies, waived for founding partners.
Not an agency? Then we're not the right people to buy from, but your agency might be. Get in touch and we'll tell you plainly whether there's a partner for you.