For agencies · Updated September 2026
Found by AI vs Siege Media
A senior SEO-driven content agency you hire. A white-label programme you resell.
Siege Media is one of the most established SEO-driven content agencies working in B2B and SaaS: a senior bench of strategists, writers and SEO specialists producing editorial-grade work on the client's domain, with link building and digital PR wrapped around it, hired directly and under their own name. Found by AI is a white-label AI-search content programme sold only through agencies: the monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content - with your agency's logo on the portal, the report and the emails.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence, competitor appearances, citation gaps, missing facts, weak topics, is where next month's topics are chosen from. Then the Monthly AI-Search Visibility Report shows what changed.
The wedge is the loop, not any single layer of it.
The core difference
Editorial-grade SEO built to compound.
Or a monthly loop briefed by what assistants answer now.
Siege's proposition is depth over a long horizon: senior editorial paired with off-page work - link building and digital PR - so that individual pieces accumulate authority rather than sitting on the domain alone. That takes a real bench and a client willing to think in years rather than months. It is sold to the brand, under Siege's own name, and the editorial judgement is theirs. If a client wants organic growth treated as a multi-year strategic channel, they are a serious partner and we would say so on a call.
Found by AI is not a cheaper SEO agency. It is a different mechanism, and it is sold to you rather than to your client. The loop is the product: the monitoring is the brief, not a dashboard - the questions AI assistants answer without your client become the month's articles. A named editor from your team or your client's signs the work - a real person with a job title, a public professional profile and written-by / reviewed-by bylines. Review before publish is the default for every new client brand, with a 7-day review window; publishing immediately after our quality gate is opt-in per client; dark until reviewed is available on request, and the client's own writers can publish alongside the articles the programme produces. It ships to a blog we host on the client's subdomain or your white-label domain - one DNS record either way, and the Monthly AI-Search Visibility Report shows what changed. Your brand, start to finish. We never solicit your clients.
Where each one sits
What Siege Media is best at
- A senior SEO and editorial bench, long established in B2B and SaaS, producing work that stands up as editorial rather than as output
- Link building and digital PR alongside the writing - off-page work we don't do at all
- A long-horizon partnership model that reflects how organic authority actually builds, rather than pretending it happens in a quarter
- Best fit: a company with an in-house content function to plug into, hiring a named agency directly for a multi-year programme
What Found by AI is doing instead
- Sold only through white-label agency partners. You resell it, we run it, and the client sees your brand - never ours
- The monitoring is the brief. Topics come from what AI assistants actually answer for the client's category, not from a keyword plan
- Named editors from your team or your client's, with public professional profiles; written-by and reviewed-by bylines with structured author data on every article
- We publish, then measure: articles go live on the client's subdomain or your white-label domain - one DNS record either way, and the monthly report documents what moved
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Every week we put your client's buying questions to AI assistants, for example ChatGPT and Google's Gemini, and record who gets named. The questions your client is missing from are where the month's topics are chosen; then we write, publish and measure the content that answers them, and the Monthly AI-Search Visibility Report documents what changed. The monitoring is not a dashboard: it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Siege Media | Yes - senior human editorial | Yes - on the client's site | Client's own site, under Siege's own name |
| Found by AI | Yes | Yes | A blog we host on the client's subdomain or your white-label domain, one DNS record, agency-branded; the same articles over the Content Delivery API or our WordPress connector |
Siege Media
Found by AI
AI does the research and the first draft; a named person from your team or your client's reviews, edits and signs it before it goes out. Articles the programme produces can carry the name of the person who reviewed them; posts your client's team write name their writer. Three publish modes, chosen per client: review before publish is the default for every new client brand, with a 7-day review window; publishing immediately after our quality gate is opt-in per client; dark until reviewed is available on request. Translations follow the same mode as the original. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Structural comparison
Deliberately no price table. Siege scopes engagements rather than publishing rates, we don't publish ours, and second-hand figures rot - the useful comparison is what each engagement actually is.
| Found by AI | Siege Media | |
|---|---|---|
| Who buys it | Agencies - resold to their clients under their own brand | Brands, hiring the agency directly |
| Shape of the work | A recurring monthly loop: brief → write → publish → report | A long-horizon editorial and SEO partnership |
| Where the topics come from | Monitoring evidence - the buying questions AI assistants answer without the client | SEO research and senior editorial judgement |
| Author accountability | A named reviewer from your team or your client's - real job title, public profile linked - with role-accurate written-by / reviewed-by credits and structured author data | Named human writers and editors by default - it's an editorial agency |
| Review before publish | Three modes per client: review window (the default, 7 days), publish immediately (opt-in), dark until reviewed (on request); the client's own writers can publish alongside the articles the programme produces | Handled inside the engagement's editorial process |
| Whose brand the client sees | Yours - white-label portal, report and emails | Theirs - you're hiring a named agency |
| Off-page SEO and digital PR | Not part of the product - no link building, no digital PR | Core to the engagement, and a long-standing strength |
Key differences
Choose Siege Media if...
- Off-page authority is the constraint - link building and digital PR are genuinely their strength and are outside what we do
- The client can think in years, and wants a senior bench making editorial calls over that horizon
- The client wants to hire a named agency directly and have that reputation attached to the work
Choose Found by AI if...
- You're an agency that wants to sell an AI-search content programme without hiring writers or building the pipeline yourself
- The surface that matters for this client is the AI answer, and you want the work briefed by what assistants say now rather than by a keyword plan
- You need something you can run across a portfolio of clients on a monthly rhythm, with a report for each retainer meeting
- The client relationship must stay yours - your brand on every surface, and a supplier who never approaches them
Why this isn't 'AI in a coat'.
Every client asks their agency the same question: why can't we just do this with ChatGPT ourselves? The honest answer: you can write one good article that way.
We built the machinery for the fiftieth one. AI does the research and the first draft; a named person from your team or your client's reviews, edits and signs it before it goes out. Review before publish is the default for every new client brand; publishing immediately is opt-in, per client. It runs every month, on a schedule, under your agency's brand.
See how the programme works → Judge the output for yourself: we walk real articles, the bylines and the review flow end to end on a walkthrough.
Frequently asked questions
Is Found by AI a replacement for Siege Media?
No. Siege is a long-established SEO-driven content agency with a senior bench, hired directly by brands, and their engagements include link building and digital PR. We are a white-label AI-search content programme sold only through agencies - you resell it, we run the monthly loop, and your brand is on it. We don't do off-page SEO and we don't have a senior editorial bench. If the job is authority built over years, hire Siege.
You both write and publish. What's the actual difference?
Where the brief comes from, and whose name is on the result. Siege builds an SEO and editorial strategy and executes it under their own name for the brand that hired them. Our brief comes from the monitoring: the buying questions leading AI assistants answer without your client in them. We write against those gaps, publish to a blog on the client's subdomain or your white-label domain - one DNS record either way, and report on what moved - all under your agency's brand. One is editorial authority; the other is a measurable monthly loop you can resell.
How does the content compare on quality?
Different jobs, and we won't claim to match a senior editorial bench on depth. Ours is consistent, structured coverage of the questions buyers actually ask an assistant - written with AI assistance, then edited and signed by a named editor from your team or your client's with written-by and reviewed-by bylines, and passed through whatever review step you've configured for that client. If the client's strategy depends on editorial set-pieces and off-page authority, that's Siege. If it depends on being present in the answers, month after month, that's us.
Could an agency use both?
For a large client, plausibly - a senior SEO partner above and us for the recurring AI-answer coverage underneath. They don't compete for the same slot in a plan. What we would not do is position ourselves as the budget version of a senior SEO content agency; that would mislead you and disappoint your client.
Bottom line
Siege Media sells senior SEO-driven editorial, plus the off-page work that makes it compound, to brands under their own name - if that's the job, hire them. Found by AI sells a monthly loop to agencies: the monitoring becomes the brief, we write and publish the articles with a named editor from your team or your client's behind them, and the report documents what changed - with your brand on every surface and a standing promise that we never approach your clients. Not a cheaper SEO agency. A different mechanism, sold to a different buyer. We promise the process, not an outcome.
More content comparisons
Next step
Run the loop on one client. Judge us on three reports.
Bring one retained client. We show you the monitoring, the articles it produced, the review flow and a real report. Three monthly reports later, you decide.
Founder terms, for agencies signing up through 31 December 2026: the founder rate is locked when you claim it and runs on a 12-month agreement per client brand, with one brand swap inside the term. Your first client brand is the trial: one retained client, three monthly report cycles, then decide at the third report. Roll out on the founder term, or stop there and take a full export. No minimum on standard monthly terms. No per-brand setup fee; a one-time partner onboarding fee applies, waived for founding partners.
Not an agency? Then we're not the right people to buy from, but your agency might be. Get in touch and we'll tell you plainly whether there's a partner for you.