For agencies · Updated July 2026
Found by AI vs Trakkr
A self-serve platform you operate. A programme we operate behind your brand.
Trakkr bundles AI-visibility tracking with self-serve article generation, and offers agency-facing white-label options on top - so the honest comparison here isn't "who white-labels". It's who does the work. With Trakkr, someone on your side logs in, generates, edits and publishes. Found by AI is a white-label AI-search content programme sold only through agencies: the monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content - with your agency's logo on the portal, the report and the emails.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
The core difference
A white-labelled dashboard is not a white-labelled delivery.
Someone still has to finish the article.
Trakkr is a tidy bundle: tracking and generation in one subscription, with agency features so you can put a client in front of it under your own name. The drafts are structured and on-topic, and for an agency that has an editor with spare hours it removes a real chunk of work. But the labour that remains is the labour that usually kills the retainer - the editorial pass, the publishing, and deciding what to generate in the first place. That stays with your team, by design. It is software, and software waits to be operated.
Found by AI is not a better generator with a nicer logo on it. It is a different mechanism: the loop is the product. The monitoring is the brief, not a dashboard - the questions AI assistants answer without your client become the month's articles. A named editor from your team or your client's signs the work - a real person with a job title, a public professional profile and written-by / reviewed-by bylines. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client, and the client's own writers can publish alongside the articles the programme produces. It ships to a blog we host on the client's subdomain or your white-label domain - one DNS record either way, and the monthly report shows what changed. The research, the writing, the publishing and the report never wait on your calendar - the only thing your side touches is the review sign-off, minutes per article, with a disclosed auto-publish backstop if nobody gets to it. We never solicit your clients.
Where each one sits
What Trakkr is best at
- One subscription covering both jobs - visibility tracking and article generation, without stitching two vendors together
- Agency-facing white-label options, so a client can be shown the platform under your name
- Self-serve control: you decide what gets generated, when, and how much - useful when volume needs to flex month to month
- Best fit: an agency with editorial hours available, that wants tooling rather than a supplier
What Found by AI is doing instead
- We do the work, not just the branding. You resell it, we run it, and the client sees your brand on the portal, the report and the emails
- The monitoring is the brief. Topics come from what AI assistants actually answer for the client's category, not from whoever opened the tool
- Named editors from your team or your client's, with public professional profiles; written-by and reviewed-by bylines with structured author data on every article
- We publish, then measure: articles go live on the client's subdomain or your white-label domain - one DNS record either way, and the monthly report documents what moved
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Monitoring identifies the buying questions leading AI assistants answer without your client in them; those gaps become the month's brief; then we write, publish and measure the content that answers them. The monitoring is not a dashboard - it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Trakkr | Yes - self-serve AI drafting | Your team publishes the output | Client's own site |
| Found by AI | Yes | Yes | Client's subdomain or your white-label domain - one DNS record either way, agency-branded |
Trakkr
Found by AI
Articles carry named human editors from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client. Translated articles follow the same rule. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Structural comparison
Deliberately no plan or price table. Their packaging changes, and a stale figure on our page would be worse for you than no figure at all - check anything commercial on Trakkr's own site. What follows is the difference in shape, which doesn't go out of date.
| Found by AI | Trakkr | |
|---|---|---|
| What it is | A delivered programme agencies resell | A self-serve platform your team operates |
| What arrives each month | Published articles and a report on what changed | Generated drafts, waiting for a final pass |
| Who writes and edits | We do - a named editor from your team or your client's signs the work | The platform drafts; your team edits |
| Who publishes | We do - to a blog we host on the client's subdomain or your white-label domain - one DNS record either way | Your team, wherever you deploy it |
| Where the topics come from | Monitoring evidence - the buying questions AI assistants answer without the client | Whatever your team chooses to generate that month |
| What "white label" covers | The whole delivery - portal, report, emails, and the work behind them | The interface the client is shown |
| Control and flexibility | A monthly rhythm we run - less on-demand than a tool | Yours entirely: generate what you want, when you want, at the volume you want |
Key differences
Choose Trakkr if...
- You have editorial hours available and want tooling rather than a supplier - self-serve is genuinely cheaper per article when someone can drive it
- Volume needs to flex month to month, and you want to decide on the day what gets produced
- You want tracking and drafting in one subscription, and a dashboard you can show a client under your name
Choose Found by AI if...
- Nobody on your side has hours to log in, generate and edit - a tool you don't operate produces nothing
- You want the topic chosen by evidence and the article actually published, not queued
- You need every article signed by a named editor from your team or your client's, plus a configurable review step, so the client can see who stands behind each article
- You want white label to mean the delivery, not only the interface - and a supplier who never approaches your clients
Why this isn't 'AI in a coat'.
Every client asks their agency the same question: why can't we just do this with ChatGPT ourselves? The honest answer: you can write one good article that way.
We built the machinery for the fiftieth one - real research that reads the client's site and links deep into their product pages, layered quality gates, and rewrite passes that hunt down machine-sounding prose - then sign-off by a named editor from your team or your client's before anything goes out. It runs every month, on a schedule, under your agency's brand.
See how the programme works → Judge the output for yourself - we walk real articles, the editor bylines and the review flow end to end on a call.
Frequently asked questions
Trakkr offers white label too. So what's different?
What the white label covers. Theirs puts your name on an interface a client can be shown; the work behind it is still yours to do. Ours covers the delivery: we choose the month's topics from the monitoring, write the articles, put a named editor from your team or your client's on the byline, run them through the review step you've configured, publish them and report on what moved - all under your brand. Same word, different amount of labour on your side.
Is your writing better than Trakkr's drafts?
We wouldn't frame it that way. Ours is written with AI assistance too - then edited and signed by a named editor from your team or your client's with written-by and reviewed-by bylines, and passed through whatever review step you've configured for that client. The difference isn't the first draft; it's that someone is accountable for the last one, and that it gets published.
Could an agency use both?
Yes - a self-serve platform for clients you staff yourself, and us for the ones where you have no editorial capacity. They don't compete for the same slot. If your team enjoys operating a tool and has the hours, that's a real advantage and we won't argue you out of it.
Why is Found by AI sold only through agencies?
Because the programme needs someone who owns the client relationship, knows the category and can hold the strategic conversation - that's the agency, not us. So we stay behind you: the portal, the monthly report and the emails carry your brand, and we never approach your clients. Brands that find this page are served through a partner agency rather than by us directly.
Bottom line
Trakkr gives you tracking, drafting and a dashboard you can put your name on - if you have the editorial hours to drive it, that's a genuinely efficient way to buy. Found by AI is a delivered programme: the monitoring becomes the brief, we write and publish the articles with a named editor from your team or your client's behind them, and the report documents what changed - with your brand on every surface and a standing promise that we never approach your clients. A white-labelled tool still needs operating. A white-labelled programme doesn't. We promise the process, not an outcome.
More content comparisons
See the loop on one of your clients
Found by AI is sold only through white-label agency partners. Bring one client and we'll walk the monitoring, the articles it produced, the review flow and a real monthly report end to end.
Or start smaller: the free scan puts a focused set of buying questions to leading AI assistants and shows which get answered without your client - and who is named instead. The report comes to you.
Founding Pilot seats for agencies onboarding in 2026: one retained client, three report cycles, no cohort fee - and you walk away with a full export if it ends there. Ask us.
Not an agency? Then we're not the right people to buy from - but your agency might be. Get in touch and we'll tell you plainly whether there's a partner in your market.