For agencies · Updated July 2026
They sell to your client.
We sell only through you.
The BeFound brand covers two things: a full-service agency that audits, produces AI-ready assets and runs outreach on a retainer, and a separate self-serve monitoring dashboard. Both are legitimate, and for a brand buying direct the agency arm is a real option. But read this page as an agency owner and the distinction that matters is not features - it is who the buyer is. BeFound's agency arm sells to the same clients you do. Found by AI is sold only through white-label agency partners: you resell it, we run it, your brand is on it, and we never solicit your clients.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
Who the buyer is
A direct agency and a dashboard.
Or a programme you resell as your own.
BeFound covers both ends of the market. The agency arm does what a good agency does: audits, a monthly quantity of AI-ready assets, outreach and reporting, delivered by people you can get on a call, with the flexibility a bespoke retainer allows. The dashboard arm is a straightforward self-serve monitoring product for buyers who only want the read. If you are a brand choosing between hiring an agency and buying software, that is a clear and fair choice, and the agency arm is a credible answer.
Found by AI is not on that shelf at all. We do not sell to brands. We sell one programme to agency partners who resell it as part of their own offer: the monitoring is the brief, we write the articles against it, we publish them to a blog on the client's subdomain or your white-label domain - one DNS record either way, and the monthly report documents what changed. Articles carry a named editor from your team or your client's with written-by and reviewed-by bylines, review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client, and the portal, report and emails carry your agency's brand. We never solicit a partner's clients - that is the deal, and it is the whole reason the model works.
Where each one sits
Where BeFound sits
- A full-service agency arm with human strategists, bespoke scope and outreach - flexibility a productized programme cannot match
- A separate self-serve monitoring dashboard for buyers who only want the read, with no service attached
- A genuinely good answer for a brand deciding between hiring an agency and buying software. That brand is often the client you are pitching
Where Found by AI sits
- One programme, sold only through agency partners - you resell it, we run it, your brand is on it
- The monitoring is not a deliverable, it is the brief: the buying questions leading AI assistants answer without your client become the month's articles
- Written, reviewed and published for you - a named editor from your team or your client's on written-by and reviewed-by bylines, review before publish the default and automation opt-in per client
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Monitoring identifies the buying questions leading AI assistants answer without your client in them; those gaps become the month's brief; then we write, publish and measure the content that answers them. The monitoring is not a dashboard - it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| BeFound (agency arm) | Yes, in the agency arm | Yes, in the agency arm - to the client's own site | Client's own site |
| Found by AI | Yes | Yes | Client's subdomain or your white-label domain - one DNS record either way, agency-branded |
BeFound (agency arm)
Found by AI
Articles carry named human editors from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client. Translated articles follow the same rule. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Why this isn't 'AI in a coat'.
Every client asks their agency the same question: why can't we just do this with ChatGPT ourselves? The honest answer: you can write one good article that way.
We built the machinery for the fiftieth one - real research that reads the client's site and links deep into their product pages, layered quality gates, and rewrite passes that hunt down machine-sounding prose - then sign-off by a named editor from your team or your client's before anything goes out. It runs every month, on a schedule, under your agency's brand.
See how the programme works → Judge the output for yourself - we walk real articles, the editor bylines and the review flow end to end on a call.
Structural comparison
Deliberately no plan or price table. Their packaging changes, and a stale figure on our page would be worse for you than no figure at all - check anything commercial on BeFound's own site. What follows is the difference in shape, which doesn't go out of date.
| Found by AI | BeFound | |
|---|---|---|
| What it is | A delivered AI-search content programme, resold by agencies | A direct-to-brand agency retainer, plus a separate monitoring dashboard |
| What arrives each month | Published articles briefed from the monitoring, plus a report on what moved | Whatever the retainer scopes - assets, outreach and reporting |
| Who writes the articles | We do - briefed from the monitoring, signed off by a named editor from your team or your client's | Their agency team |
| Who publishes | We do - to a blog on the client's subdomain or your white-label domain - one DNS record either way | Their agency team, to the client's own site |
| Author accountability | A named reviewer from your team or your client's - real job title, public profile linked - with role-accurate written-by / reviewed-by credits and structured author data | Whatever the retainer specifies |
| Review before publish | Configurable per client, with role-gated approval; the client's own writers can publish alongside the articles the programme produces | Agreed inside the retainer |
| Whose brand the client sees | Yours - portal, monthly report and emails are white-labelled | BeFound's - they are the agency in the room |
| Bespoke scope and hands-on strategy | Productized - one loop, run the same way for every client | Flexible, human and tailored. A retainer can do things a programme cannot |
Key differences
Choose BeFound if…
- You are a brand, not an agency, and you want people on a call who will scope the work around your situation. A bespoke retainer genuinely does things a productized programme will not
- You need outreach and PR-shaped work alongside the content. That is outside what we do
- You only want the monitoring read, in which case their dashboard arm is a simpler purchase than a delivered programme
Choose Found by AI if…
- You run an agency and want the AI-search work under your own brand, sold on your paper, rather than introducing a competitor to your client
- You want the gap between seeing the problem and shipping something about it closed by someone else, without hiring writers
- You want a monthly artifact that makes the retainer defensible: what AI assistants said, what we published about it, what changed
This is the one comparison on our site where the honest framing is commercial rather than technical. BeFound's agency arm and your agency want the same client. We only ever want the agency.
Frequently asked questions
Is Found by AI an alternative to BeFound?
It depends who is asking. For a brand, BeFound offers an agency retainer or a monitoring dashboard and both are legitimate choices. For an agency owner, we are not really comparable: we sell only through white-label partners, so you resell the programme as part of your own offer rather than introducing your client to another agency.
What does white-label actually mean here?
The portal, the monthly report and the emails carry your agency's brand, not ours. Your client's relationship is with you. We never solicit a partner's clients - no direct offers, no upsells around you. That commitment is the reason an agency can put this in front of a client at all.
How is a programme different from an agency retainer?
A retainer is scoped per client and can flex in any direction, which is its advantage. Ours is one loop run the same way every month: the monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the brief, we write and publish against it, and the report documents what changed. Less bespoke, more repeatable - and it is priced and packaged so you can resell it.
Who writes the articles, and are they accountable?
An agentic authoring system does the research and the writing, through layered quality gates and rewrite passes that hunt down machine-sounding prose. Accountability is human: every article is signed by a named editor from your team or your client's - a real person, their job title and a public professional profile - with written-by and reviewed-by bylines and structured author data. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client, and the client's own writers can publish alongside the articles the programme produces.
Bottom line
If you are a brand, BeFound's agency arm is a fair option and their dashboard is a simple way to get the read. If you run an agency, the comparison is different: their agency arm sells to your client, and we only ever sell through you. The monitoring becomes the brief, we write and publish the content, signed by a named editor from your team or your client's, and the monthly report documents what changed - under your brand, with a standing promise that we never approach your clients. We promise the process, not an outcome.
More comparisons
See the loop on one of your clients
Found by AI is sold only through white-label agency partners. Bring one client and we'll walk the monitoring, the articles it produced, the review flow and a real monthly report end to end.
Or start smaller: the free scan puts a focused set of buying questions to leading AI assistants and shows which get answered without your client - and who is named instead. The report comes to you.
Founding Pilot seats for agencies onboarding in 2026: one retained client, three report cycles, no cohort fee - and you walk away with a full export if it ends there. Ask us.
Not an agency? Then we're not the right people to buy from - but your agency might be. Get in touch and we'll tell you plainly whether there's a partner in your market.