For agencies · Updated July 2026
A free one-off diagnostic.
An ongoing production loop.
HubSpot's AEO Grader is a free scoring report on how a brand shows up in AI answers - well built, frictionless, and a perfectly good way to open a conversation with a prospect. Use it. Found by AI is built for the question that comes next: a white-label AI-search content programme you resell. Monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content that answers them - under your agency's brand. One is a snapshot. The other is a loop that runs every month.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
A snapshot, or a loop
A one-off score.
Or a system that keeps running.
HubSpot's AEO Grader gives you a scored read on how a brand is showing up in AI answers, at no cost and with almost no friction. It is well designed, and it does the job it was built for: a first look, and an entry point into HubSpot's wider ecosystem. If a client of yours is already on HubSpot, having that read sit next to the rest of their marketing data is a real convenience. For opening a pitch, it is hard to fault.
What a diagnostic cannot do is change the answer. Found by AI is the production step: the monitoring is the brief, we write the articles against it, we publish them to a blog on the client's subdomain or your white-label domain - one DNS record either way, and the monthly report documents what changed. Articles carry a named editor from your team or your client's with written-by and reviewed-by bylines, review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client, and the portal, report and emails carry your agency's brand. We never solicit your clients.
Where each one sits
Where HubSpot AEO Grader sits
- A free, low-friction scoring report on how a brand appears in AI answers - a good first look and a fair way to start a client conversation
- The weight of HubSpot behind the output, and a clean path into their wider marketing stack if that is where the client already is
- Genuinely the better choice when all you need is a snapshot: it costs nothing, and we are not going to pretend a paid programme beats free for that job
Where Found by AI sits
- One programme, sold only through agency partners - you resell it, we run it, your brand is on it
- The monitoring is not a deliverable, it is the brief: the buying questions leading AI assistants answer without your client become the month's articles
- Written, reviewed and published for you - a named editor from your team or your client's on written-by and reviewed-by bylines, review before publish the default and automation opt-in per client
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Monitoring identifies the buying questions leading AI assistants answer without your client in them; those gaps become the month's brief; then we write, publish and measure the content that answers them. The monitoring is not a dashboard - it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| HubSpot AEO Grader | — | — | — |
| Found by AI | Yes | Yes | Client's subdomain or your white-label domain - one DNS record either way, agency-branded |
HubSpot AEO Grader
Found by AI
Articles carry named human editors from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client. Translated articles follow the same rule. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Structural comparison
Deliberately no plan or price table. Their packaging changes, and a stale figure on our page would be worse for you than no figure at all - check anything commercial on HubSpot AEO Grader's own site. What follows is the difference in shape, which doesn't go out of date.
| Found by AI | HubSpot AEO Grader | |
|---|---|---|
| What it is | A delivered AI-search content programme, resold by agencies | A free one-off AI-visibility scoring report |
| What arrives each month | Published articles briefed from the monitoring, plus a report on what moved | Nothing recurring - it is a snapshot, run when you ask for one |
| Who writes the articles | We do - briefed from the monitoring, signed off by a named editor from your team or your client's | Your team, or the client’s |
| Who publishes | We do - to a blog on the client's subdomain or your white-label domain - one DNS record either way | Your team, wherever the client’s site lives |
| Author accountability | A named reviewer from your team or your client's - real job title, public profile linked - with role-accurate written-by / reviewed-by credits and structured author data | Not applicable - the Grader is not the publisher |
| Review before publish | Configurable per client, with role-gated approval; the client's own writers can publish alongside the articles the programme produces | Your team's own editorial process |
| Whose brand the client sees | Yours - portal, monthly report and emails are white-labelled | HubSpot's |
| Cost of a first look | A walkthrough, on a call - we show the monitoring on a client of yours rather than publish a self-serve score | Free and frictionless. For a one-off diagnostic, that is hard to beat |
Key differences
Choose HubSpot AEO Grader if…
- All you need is a snapshot to open a conversation. It is free, it takes minutes, and paying for that would be silly
- The client is already on HubSpot and wants the read to sit alongside the rest of their marketing data
- You want a free, self-serve snapshot at all - we do not publish one, so this is not a thing we compete on
Choose Found by AI if…
- You run an agency without spare editorial capacity, and the gap between seeing the problem and shipping something about it is where client retainers stall
- You want a monthly artifact that makes the retainer defensible: what AI assistants said, what we published about it, what changed
- You want it under your own brand, sold on your paper, with no risk of us going around you to your client
These are not competitors. Run the Grader - it is free and it is a fine first look. The decision this page is really about is what happens in month two.
Frequently asked questions
Is Found by AI an alternative to HubSpot's AEO Grader?
Not really - they answer different questions. The Grader gives a free one-off score on how a brand shows up in AI answers. We run a monthly loop for agency partners: monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content under your brand. Use the Grader for the first look. We are what happens after it.
Do you have a free diagnostic too?
Not a self-serve one. Use the Grader for that - it is free and there is no reason not to. What we do instead is show you the monitoring on a real client of yours during a walkthrough, because the monitoring is only interesting once it is deciding what gets written. A score on its own publishes nothing, which is the point of the rest of this page.
Why does an agency need production rather than another diagnostic?
Because a diagnostic hands the work back. It tells you a client is absent from the answers that matter; someone still has to write the pages that change that, get them reviewed, publish them, and show the effect next month. In a small agency without spare editorial capacity, that someone is often nobody. We are that production step, delivered under your brand.
What does the client actually receive each month?
Published articles on a blog we host on the client's subdomain or your white-label domain - one DNS record either way, briefed from their own monitoring evidence, carrying a named editor from your team or your client's with written-by and reviewed-by bylines and structured author data. Then a report on what the assistants said and what changed. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client, and the client's own writers can publish alongside the articles the programme produces.
Bottom line
If you want a free first look at how a brand shows up in AI answers, HubSpot's Grader is a good tool and we will not argue with free. What it cannot do is change the answer. Found by AI is the loop that comes after: the monitoring becomes the brief, we write and publish the content, and the monthly report documents what changed - under your agency's brand, with a standing promise that we never approach your clients. We promise the process, not an outcome.
More comparisons
See the loop on one of your clients
Found by AI is sold only through white-label agency partners. Bring one client and we'll walk the monitoring, the articles it produced, the review flow and a real monthly report end to end.
Or start smaller: the free scan puts a focused set of buying questions to leading AI assistants and shows which get answered without your client - and who is named instead. The report comes to you.
Founding Pilot seats for agencies onboarding in 2026: one retained client, three report cycles, no cohort fee - and you walk away with a full export if it ends there. Ask us.
Not an agency? Then we're not the right people to buy from - but your agency might be. Get in touch and we'll tell you plainly whether there's a partner in your market.