For agencies · Updated September 2026
A free one-off diagnostic.
An ongoing production loop.
HubSpot's AEO Grader is a free scoring report on how a brand shows up in AI answers - well built, frictionless, and a perfectly good way to open a conversation with a prospect. Use it. Found by AI is built for the question that comes next: a white-label AI-search content programme you resell. Monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content that answers them - under your agency's brand. One is a snapshot. The other is a loop that runs every month.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence, competitor appearances, citation gaps, missing facts, weak topics, is where next month's topics are chosen from. Then the Monthly AI-Search Visibility Report shows what changed.
The wedge is the loop, not any single layer of it.
A snapshot, or a loop
A one-off score.
Or a system that keeps running.
HubSpot's AEO Grader gives you a scored read on how a brand is showing up in AI answers, at no cost and with almost no friction. It is well designed, and it does the job it was built for: a first look, and an entry point into HubSpot's wider ecosystem. If a client of yours is already on HubSpot, having that read sit next to the rest of their marketing data is a real convenience. For opening a pitch, it is hard to fault.
What a diagnostic cannot do is change the answer. Found by AI is the production step: the monitoring is the brief, we write the articles against it, we publish them to a blog on the client's subdomain or your white-label domain - one DNS record either way, and the Monthly AI-Search Visibility Report documents what changed. Articles can carry a named editor from your team or your client's with written-by and reviewed-by bylines, review before publish is the default for every new client brand, with a 7-day review window; publishing immediately after our quality gate is opt-in per client; dark until reviewed is available on request, and the portal, report and emails carry your agency's brand. We never solicit your clients.
Where each one sits
Where HubSpot AEO Grader sits
- A free, low-friction scoring report on how a brand appears in AI answers - a good first look and a fair way to start a client conversation
- The weight of HubSpot behind the output, and a clean path into their wider marketing stack if that is where the client already is
- Genuinely the better choice when all you need is a snapshot: it costs nothing, and we are not going to pretend a paid programme beats free for that job
Where Found by AI sits
- One programme, sold only through agency partners - you resell it, we run it, your brand is on it
- The monitoring is not a deliverable, it is the brief: the buying questions leading AI assistants answer without your client become the month's articles
- Written, reviewed and published for you - a named editor from your team or your client's on written-by and reviewed-by bylines, review before publish the default and publishing immediately opt-in per client
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Every week we put your client's buying questions to AI assistants, for example ChatGPT and Google's Gemini, and record who gets named. The questions your client is missing from are where the month's topics are chosen; then we write, publish and measure the content that answers them, and the Monthly AI-Search Visibility Report documents what changed. The monitoring is not a dashboard: it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| HubSpot AEO Grader | No | No | None |
| Found by AI | Yes | Yes | A blog we host on the client's subdomain or your white-label domain, one DNS record, agency-branded; the same articles over the Content Delivery API or our WordPress connector |
HubSpot AEO Grader
Found by AI
AI does the research and the first draft; a named person from your team or your client's reviews, edits and signs it before it goes out. Articles the programme produces can carry the name of the person who reviewed them; posts your client's team write name their writer. Three publish modes, chosen per client: review before publish is the default for every new client brand, with a 7-day review window; publishing immediately after our quality gate is opt-in per client; dark until reviewed is available on request. Translations follow the same mode as the original. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Structural comparison
Deliberately no plan or price table. Their packaging changes, and a stale figure on our page would be worse for you than no figure at all - check anything commercial on HubSpot AEO Grader's own site. What follows is the difference in shape, which doesn't go out of date.
| Found by AI | HubSpot AEO Grader | |
|---|---|---|
| What it is | A delivered AI-search content programme, resold by agencies | A free one-off AI-visibility scoring report |
| What arrives each month | Published articles briefed from the monitoring, plus a report on what moved | Nothing recurring - it is a snapshot, run when you ask for one |
| Who writes the articles | We do - briefed from the monitoring, signed off by a named editor from your team or your client's | Your team, or the client’s |
| Who publishes | We do - to a blog on the client's subdomain or your white-label domain - one DNS record either way | Your team, wherever the client’s site lives |
| Author accountability | A named reviewer from your team or your client's - real job title, public profile linked - with role-accurate written-by / reviewed-by credits and structured author data | Not applicable - the Grader is not the publisher |
| Review before publish | Three modes per client: review window (the default, 7 days), publish immediately (opt-in), dark until reviewed (on request); the client's own writers can publish alongside the articles the programme produces | Your team's own editorial process |
| Whose brand the client sees | Yours - portal, monthly report and emails are white-labelled | HubSpot's |
| Cost of a first look | A walkthrough, on a call - we show the monitoring on a client of yours rather than publish a self-serve score | Free and frictionless. For a one-off diagnostic, that is hard to beat |
Key differences
Choose HubSpot AEO Grader if…
- All you need is a snapshot to open a conversation. It is free, it takes minutes, and paying for that would be silly
- The client is already on HubSpot and wants the read to sit alongside the rest of their marketing data
- You want a free, self-serve snapshot at all - we do not publish one, so this is not a thing we compete on
Choose Found by AI if…
- You run an agency without spare editorial capacity, and the gap between seeing the problem and shipping something about it is where client retainers stall
- You want a monthly artifact that makes the retainer defensible: what AI assistants said, what we published about it, what changed
- You want it under your own brand, sold on your paper, with no risk of us going around you to your client
These are not competitors. Run the Grader - it is free and it is a fine first look. The decision this page is really about is what happens in month two.
Frequently asked questions
Is Found by AI an alternative to HubSpot's AEO Grader?
Not really - they answer different questions. The Grader gives a free one-off score on how a brand shows up in AI answers. We run a monthly loop for agency partners: monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content under your brand. Use the Grader for the first look. We are what happens after it.
Do you have a free diagnostic too?
Not a self-serve one. Use the Grader for that - it is free and there is no reason not to. What we do instead is show you the monitoring on a real client of yours during a walkthrough, because the monitoring is only interesting once it is deciding what gets written. A score on its own publishes nothing, which is the point of the rest of this page.
Why does an agency need production rather than another diagnostic?
Because a diagnostic hands the work back. It tells you a client is absent from the answers that matter; someone still has to write the pages that change that, get them reviewed, publish them, and show the effect next month. In a small agency without spare editorial capacity, that someone is often nobody. We are that production step, delivered under your brand.
What does the client actually receive each month?
Published articles on a blog we host on the client's subdomain or your white-label domain - one DNS record either way, briefed from their own monitoring evidence, carrying a named editor from your team or your client's with written-by and reviewed-by bylines and structured author data. Then a report on what the assistants said and what changed. Review before publish is the default for every new client brand, with a 7-day review window; publishing immediately after our quality gate is opt-in per client; dark until reviewed is available on request, and the client's own writers can publish alongside the articles the programme produces.
Bottom line
If you want a free first look at how a brand shows up in AI answers, HubSpot's Grader is a good tool and we will not argue with free. What it cannot do is change the answer. Found by AI is the loop that comes after: the monitoring becomes the brief, we write and publish the content, and the monthly report documents what changed - under your agency's brand, with a standing promise that we never approach your clients. We promise the process, not an outcome.
More comparisons
Next step
Run the loop on one client. Judge us on three reports.
Bring one retained client. We show you the monitoring, the articles it produced, the review flow and a real report. Three monthly reports later, you decide.
Founder terms, for agencies signing up through 31 December 2026: the founder rate is locked when you claim it and runs on a 12-month agreement per client brand, with one brand swap inside the term. Your first client brand is the trial: one retained client, three monthly report cycles, then decide at the third report. Roll out on the founder term, or stop there and take a full export. No minimum on standard monthly terms. No per-brand setup fee; a one-time partner onboarding fee applies, waived for founding partners.
Not an agency? Then we're not the right people to buy from, but your agency might be. Get in touch and we'll tell you plainly whether there's a partner for you.