For agencies · Updated September 2026
PromptMonitor arms your team.
We are the team.
PromptMonitor is a tightly built monitoring tool that does more than watch: alongside brand-mention and tone tracking it extracts contact details for the publishers whose pages get cited, and reports which AI crawlers are hitting the site. Those are genuinely useful hooks, and if your agency has people who will run outreach and write the articles, they turn a dashboard into a workbench. Found by AI answers a different question. The monitoring is not a dashboard - it is the brief. Detection is where other tools stop; the production is what we own.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence, competitor appearances, citation gaps, missing facts, weak topics, is where next month's topics are chosen from. Then the Monthly AI-Search Visibility Report shows what changed.
The wedge is the loop, not any single layer of it.
What each one does
PromptMonitor gives your team tools.
We are the team that uses them.
PromptMonitor tracks how a brand shows up in AI answers and adds two things most monitoring products don't: publisher contact extraction, which tells an outreach team exactly who to pitch to build citations, and crawler analytics, which shows which AI bots are visiting the site. It is well made and it is honest about its scope - every one of those features assumes there are people on your side who will pick them up and do something. It does not write the articles, mark them up, or publish them.
Found by AI is a white-label AI-search content programme sold through agencies. The loop is the product: monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content that answers them. Articles can carry a named editor from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines and structured author data. Review before publish is the default for every new client brand, with a 7-day review window; publishing immediately after our quality gate is opt-in per client; dark until reviewed is available on request, and the client's own writers can publish alongside the articles the programme produces. We publish to a blog we host on the client's subdomain or your white-label domain - one DNS record either way. Portal, Monthly AI-Search Visibility Report and emails carry your agency's brand, and we never solicit a partner's clients.
Where each one sits
Where PromptMonitor sits
- A lean AI-visibility monitoring tool, built for teams who will act on what it surfaces themselves
- Outreach tooling is their distinctive strength: publisher contact extraction gives a team a pitch list most competitors simply don't produce
- Crawler analytics on top, for teams who want to see which AI bots are reaching the site
Where Found by AI sits
- One programme, sold only through white-label agency partners - you resell it, we run it, your brand is on every surface
- The loop is the product: monitoring becomes the brief, the brief becomes published articles, the report documents the change
- A named editor from your team or your client's on written-by and reviewed-by bylines, review before publish the default for every new client brand and publishing immediately opt-in per client
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Every week we put your client's buying questions to AI assistants, for example ChatGPT and Google's Gemini, and record who gets named. The questions your client is missing from are where the month's topics are chosen; then we write, publish and measure the content that answers them, and the Monthly AI-Search Visibility Report documents what changed. The monitoring is not a dashboard: it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| PromptMonitor | No | No | None |
| Found by AI | Yes | Yes | A blog we host on the client's subdomain or your white-label domain, one DNS record, agency-branded; the same articles over the Content Delivery API or our WordPress connector |
PromptMonitor
Found by AI
AI does the research and the first draft; a named person from your team or your client's reviews, edits and signs it before it goes out. Articles the programme produces can carry the name of the person who reviewed them; posts your client's team write name their writer. Three publish modes, chosen per client: review before publish is the default for every new client brand, with a 7-day review window; publishing immediately after our quality gate is opt-in per client; dark until reviewed is available on request. Translations follow the same mode as the original. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Structural comparison
Deliberately no plan or price table. Their packaging changes, and a stale figure on our page would be worse for you than no figure at all - check anything commercial on PromptMonitor's own site. What follows is the difference in shape, which doesn't go out of date.
| Found by AI | PromptMonitor | |
|---|---|---|
| What it is | A delivered AI-search content programme, resold by agencies | A lean AI-visibility monitoring tool with outreach hooks |
| What arrives each month | Published articles plus a report on what moved | Tracking data and a pitch list to work through |
| Who writes | We do | Your team |
| Who publishes | We do - client's subdomain or your white-label domain - one DNS record either way | Your team |
| Off-site outreach tooling | Not our lane - we work the client's own domain | Publisher contact extraction and crawler analytics - their distinctive strength |
| Author accountability | A named reviewer from your team or your client's - real job title, public profile linked - with role-accurate written-by / reviewed-by credits and structured author data | Not applicable - they aren't the publisher |
| Review before publish | Three modes per client: review window (the default, 7 days), publish immediately (opt-in), dark until reviewed (on request); the client's own writers can publish alongside the articles the programme produces | Your team's own editorial process |
| Whose brand the client sees | Yours - portal, monthly report and emails are white-labelled | Theirs |
Key differences
Choose PromptMonitor if…
- You run outreach. Publisher contact extraction is a real capability most of this category doesn't offer, and if you have people who will pitch, it is the reason to buy them
- You have editorial capacity in-house. If your writers exist and are underdirected, a lean tracker plus a pitch list is worth more to you than a delivery partner
- You want to see which AI crawlers are reaching your clients' sites and to own that analysis yourself
Choose Found by AI if…
- You run an agency with no spare editorial or outreach capacity, and a pitch list nobody has the hours to work is not progress
- You want a monthly artifact that defends the retainer: what the assistants said, what we published about it, what changed
- You want the whole thing under your brand, with a supplier who never approaches your clients
We would rather lose the deal than win it from an agency PromptMonitor fits better. Qualifying out is cheaper than a cancelled contract, for both of us.
Frequently asked questions
What does PromptMonitor actually do?
PromptMonitor is a lean AI-visibility monitoring tool. It tracks brand mentions and their tone in AI-assistant answers, benchmarks against competitors, extracts contact details for the publishers whose pages get cited so an outreach team knows who to pitch, and reports which AI crawlers are reaching the site. The tracking and the hooks are the product; the writing, the markup and the publishing stay with you. For plans and coverage, read their own site - we deliberately don't restate competitor figures here, because ours would go stale and theirs are authoritative.
Is Found by AI a replacement for PromptMonitor?
Only if the thing you're missing is production rather than tooling. PromptMonitor is built for teams with capacity who want sharper instruments. Found by AI is built for agencies without that capacity: the monitoring becomes the brief, and we write, review, publish and measure the work under your brand. Same category, opposite assumption about who does the work.
Does PromptMonitor publish content for you?
No - and they don't claim to. It tells you what to track and hands your team a pitch list; the outreach, the writing, the schema markup and the publication stay on your side. That is the structural difference this whole page rests on. With us, articles get written against the monitoring evidence, can carry a named editor from your team or your client's with written-by and reviewed-by bylines, pass whatever review step you've configured for that client, and go live on a blog we host on the client's subdomain or your white-label domain - one DNS record either way.
What about publisher contact extraction - do you do that?
No, and it's a genuinely useful feature we don't match. PromptMonitor's angle is off-site: find the publishers AI assistants already cite in your client's category and go pitch them. Ours is on-site: publish the answer on the client's own domain, with a named editor from your team or your client's behind it, so the assistants have something of the client's to cite. Those are complementary strategies, not competing ones - an agency running a serious outreach programme could reasonably want both.
When is PromptMonitor the better buy?
When you have writers and outreach people. An agency with the capacity to work a pitch list and produce its own articles is squarely their buyer, and we'd tell you so on a call rather than after you'd signed with us. We're the better fit when the bottleneck is hours, not tooling.
Bottom line
PromptMonitor is a well-made tool with a real edge in outreach tooling, and for an agency with people to use it that is a genuinely good answer. Found by AI answers a different question: what happens when nobody has the hours to work the list. We take the monitoring as the brief, produce and publish the content with a named editor from your team or your client's behind it, and document the change each month - under your agency's brand, and we never approach your clients. We promise the process, not a position in anyone's answer.
More comparisons
Next step
Run the loop on one client. Judge us on three reports.
Bring one retained client. We show you the monitoring, the articles it produced, the review flow and a real report. Three monthly reports later, you decide.
Founder terms, for agencies signing up through 31 December 2026: the founder rate is locked when you claim it and runs on a 12-month agreement per client brand, with one brand swap inside the term. Your first client brand is the trial: one retained client, three monthly report cycles, then decide at the third report. Roll out on the founder term, or stop there and take a full export. No minimum on standard monthly terms. No per-brand setup fee; a one-time partner onboarding fee applies, waived for founding partners.
Not an agency? Then we're not the right people to buy from, but your agency might be. Get in touch and we'll tell you plainly whether there's a partner for you.