For agencies · Updated July 2026
A self-serve monitoring dashboard.
We do the writing and publishing.
Otterly.ai is a mature, well-liked AI-visibility monitoring tool: brand tracking across AI assistants, an AI-visibility audit of on-page factors, prompt research, and reporting integrations that make it easy to drop the numbers into a client deck. If your agency wants a dashboard it logs into and reports from, Otterly is a credible choice. Found by AI is a different shape of thing: a white-label AI-search content programme you resell. Monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content - under your agency's brand.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
Monitoring, or production
A dashboard your team logs into.
Or work delivered on your behalf.
Otterly is a focused monitoring product with a real following, and it deserves it. It tracks how a brand appears across AI assistants, audits on-page factors that affect whether content gets used, includes prompt research, and plugs into reporting tools so the output lands in the client report without much manual work. For an agency that wants to see and report the problem itself, it is a sensible, well-priced tool - and its reporting integrations are a genuine advantage over what we do.
Where it stops is where we start. Otterly tells your team what is missing; your team writes the response. Found by AI runs the whole loop: the monitoring is the brief, we write the articles against it, we publish them to a blog on the client's subdomain or your white-label domain - one DNS record either way, and the monthly report documents what changed. Articles carry a named editor from your team or your client's with written-by and reviewed-by bylines, review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client, and the portal, report and emails carry your agency's brand. We never solicit your clients.
Where each one sits
Where Otterly.ai sits
- A mature self-serve monitoring tool with a following that genuinely likes it - a low-commitment way to see the problem across a client roster
- An AI-visibility audit of on-page factors plus prompt research, which is useful direction even if the writing happens elsewhere
- Reporting integrations that drop the numbers into the deck your agency already produces - better tooling for that than we offer
Where Found by AI sits
- One programme, sold only through agency partners - you resell it, we run it, your brand is on it
- The monitoring is not a deliverable, it is the brief: the buying questions leading AI assistants answer without your client become the month's articles
- Written, reviewed and published for you - a named editor from your team or your client's on written-by and reviewed-by bylines, review before publish the default and automation opt-in per client
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Monitoring identifies the buying questions leading AI assistants answer without your client in them; those gaps become the month's brief; then we write, publish and measure the content that answers them. The monitoring is not a dashboard - it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Otterly.ai | — | — | — |
| Found by AI | Yes | Yes | Client's subdomain or your white-label domain - one DNS record either way, agency-branded |
Otterly.ai
Found by AI
Articles carry named human editors from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client. Translated articles follow the same rule. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Structural comparison
Deliberately no plan or price table. Their packaging changes, and a stale figure on our page would be worse for you than no figure at all - check anything commercial on Otterly.ai's own site. What follows is the difference in shape, which doesn't go out of date.
| Found by AI | Otterly.ai | |
|---|---|---|
| What it is | A delivered AI-search content programme, resold by agencies | A self-serve AI-visibility monitoring tool with an AI-visibility audit |
| What arrives each month | Published articles briefed from the monitoring, plus a report on what moved | Scans, audit findings and prompt research for your team to interpret |
| Who writes the articles | We do - briefed from the monitoring, signed off by a named editor from your team or your client's | Your team, or the client’s |
| Who publishes | We do - to a blog on the client's subdomain or your white-label domain - one DNS record either way | Your team, wherever the client’s site lives |
| Author accountability | A named reviewer from your team or your client's - real job title, public profile linked - with role-accurate written-by / reviewed-by credits and structured author data | Not applicable - Otterly is not the publisher |
| Review before publish | Configurable per client, with role-gated approval; the client's own writers can publish alongside the articles the programme produces | Your team's own editorial process |
| Whose brand the client sees | Yours - portal, monthly report and emails are white-labelled | Otterly's, though the data can be pulled into your reporting |
| Reporting integrations and self-serve tooling | One white-labelled monthly report - no third-party reporting connectors | Stronger. Their integrations plug straight into agency reporting workflows |
Key differences
Choose Otterly.ai if…
- You have writers and what you need is the read - a dashboard your team checks and reports from, at a price you can see on their site
- Reporting integrations matter to how your agency builds client decks. Otterly is better at that than we are
- You want the audit and prompt research as direction for work your own team will do
Choose Found by AI if…
- You run an agency without spare editorial capacity, and the gap between seeing the problem and shipping something about it is where client retainers stall
- You want a monthly artifact that makes the retainer defensible: what AI assistants said, what we published about it, what changed
- You want it under your own brand, sold on your paper, with no risk of us going around you to your client
These two can coexist without friction: Otterly as the dashboard your team watches, us as the production loop for the clients where you have sold it.
Frequently asked questions
Is Found by AI a replacement for Otterly.ai?
Not really - they are different jobs. Otterly is a self-serve monitoring tool your team operates and reports from. We run one programme for agency partners: monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content under your brand. Otterly tells your team what is missing. We write the response.
Otterly has an audit and prompt research. Is that not the same as a brief?
It is a good start, and honestly closer than most tools get. The difference is what happens next: an audit is direction for someone else to act on, whereas our monitoring feeds straight into the month's articles, which we then write, review and publish. If your agency has the editorial hours, Otterly's direction may be all you need.
What does the client actually receive each month?
Published articles on a blog we host on the client's subdomain or your white-label domain - one DNS record either way, briefed from their own monitoring evidence, carrying a named editor from your team or your client's with written-by and reviewed-by bylines and structured author data. Then a report on what the assistants said and what changed. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client, and the client's own writers can publish alongside the articles the programme produces.
Can an agency run both?
Easily. Otterly stays the dashboard your team watches and reports from; we handle the AI-answer content loop for the clients where you have sold it. One is software your team operates, the other is work delivered on your behalf.
Bottom line
Otterly.ai is a good monitoring tool with better reporting integrations than we have, and if your agency has the editorial capacity to act on what it shows, it may be all you need. Found by AI exists for the other case: the monitoring becomes the brief, we write and publish the content, and the monthly report documents what changed - under your agency's brand, with a standing promise that we never approach your clients. We promise the process, not an outcome.
More comparisons
See the loop on one of your clients
Found by AI is sold only through white-label agency partners. Bring one client and we'll walk the monitoring, the articles it produced, the review flow and a real monthly report end to end.
Or start smaller: the free scan puts a focused set of buying questions to leading AI assistants and shows which get answered without your client - and who is named instead. The report comes to you.
Founding Pilot seats for agencies onboarding in 2026: one retained client, three report cycles, no cohort fee - and you walk away with a full export if it ends there. Ask us.
Not an agency? Then we're not the right people to buy from - but your agency might be. Get in touch and we'll tell you plainly whether there's a partner in your market.