For agencies · Updated July 2026
Different surfaces, honestly.
Shopping answers, or everything else.
This is the least contested page on our site, so we'll be blunt about it. Triple Whale is an ecommerce analytics platform built around Shopify, with an AI-visibility module inside it that tracks how a brand shows up in AI shopping answers. If your clients are ecommerce brands who need attribution, you should buy it, and the AI tracking that comes with the platform is a sensible bonus. Found by AI does none of that. We are a white-label AI-search content programme for agencies, working the buying questions outside the shopping aisle - comparisons, professional-services queries, technical evaluations.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
What each one does
Triple Whale measures ecommerce.
We publish for AI search.
Triple Whale is an ecommerce analytics stack: attribution, blended performance reporting, creative analytics, AI agents that act on ad accounts. The AI-visibility module sits inside that platform and reads the shopping surface - the "best X for Y" questions where an assistant recommends products. It is a feature of an analytics purchase you would make anyway if you run ecommerce, and on that basis it is a good deal. It does not write articles, and it is not trying to.
Found by AI is a white-label AI-search content programme sold through agencies. The loop is the product: monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content that answers them. The monitoring is not a dashboard - it is the brief. Articles carry a named editor from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines and structured author data. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client. We publish to a blog we host on the client's subdomain or your white-label domain - one DNS record either way. Portal, monthly report and emails carry your agency's brand, and we never solicit a partner's clients.
Where each one sits
Where Triple Whale sits
- An ecommerce analytics platform, Shopify-first: attribution, blended reporting, creative analytics, agentic actions on ad accounts
- The AI-visibility module reads the shopping surface - product-recommendation answers, zero-click discovery. That's their lane and they know it well
- If your clients sell products online, none of this is a competitor to us - it's a different purchase entirely
Where Found by AI sits
- One programme, sold only through white-label agency partners - you resell it, we run it, your brand is on every surface
- The loop is the product: monitoring becomes the brief, the brief becomes published articles, the report documents the change
- Aimed at the considered-purchase questions - comparisons, evaluations, methodology - rather than the shopping aisle
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Monitoring identifies the buying questions leading AI assistants answer without your client in them; those gaps become the month's brief; then we write, publish and measure the content that answers them. The monitoring is not a dashboard - it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Triple Whale (AI Visibility) | — | — | — |
| Found by AI | Yes | Yes | Client's subdomain or your white-label domain - one DNS record either way, agency-branded |
Triple Whale (AI Visibility)
Found by AI
Articles carry named human editors from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client. Translated articles follow the same rule. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Structural comparison
Deliberately no plan or price table. Their packaging changes, and a stale figure on our page would be worse for you than no figure at all - check anything commercial on Triple Whale's own site. What follows is the difference in shape, which doesn't go out of date.
| Found by AI | Triple Whale | |
|---|---|---|
| What it is | A delivered AI-search content programme, resold by agencies | An ecommerce analytics platform with an AI-visibility module inside |
| Which answers it's about | Considered purchases - comparisons, evaluations, methodology | Shopping answers - product recommendations and discovery |
| What arrives each month | Published articles plus a report on what moved | Analytics your team reads and acts on |
| Who writes and publishes | We do - client's subdomain or your white-label domain - one DNS record either way | Your team |
| Ecommerce attribution and ad analytics | None - not our lane at all | Comprehensive - this is what Triple Whale is for |
| Author accountability | A named reviewer from your team or your client's - real job title, public profile linked - with role-accurate written-by / reviewed-by credits and structured author data | Not applicable - they aren't the publisher |
| Whose brand the client sees | Yours - portal, monthly report and emails are white-labelled | Theirs |
Key differences
Choose Triple Whale if…
- Your clients are ecommerce brands. Attribution and creative analytics are the job, and the AI-visibility read comes with a platform you'd buy anyway
- The AI answers that matter to your clients are shopping answers - which product an assistant recommends when someone asks what to buy
- You want ecommerce operations consolidated in one platform, and a separate content supplier isn't what's missing
Choose Found by AI if…
- Your clients sell outside the shopping aisle - B2B software, professional services, manufacturing, anything bought after a comparison rather than off a shelf
- You run an agency with no spare editorial capacity, and you want the articles written and published rather than the gap measured
- You want the whole thing under your brand, with a supplier who never approaches your clients
These are genuinely different purchases, and an ecommerce agency could reasonably run both. We'd rather say that than pretend to compete with an attribution platform.
Frequently asked questions
Is Found by AI a replacement for Triple Whale?
No, and it shouldn't be. Triple Whale is an ecommerce analytics platform built around Shopify - attribution, blended performance reporting, creative analytics, agents that act on ad accounts. Their AI-visibility module sits inside that platform and reads the shopping surface. We do none of that ecommerce work. If your clients run ecommerce and need attribution, Triple Whale is the tool. If you want articles produced and published for the AI answers outside shopping categories, that's us.
Why is Triple Whale's AI visibility bundled in?
Because it's one feature inside a much larger paid ecommerce platform - a perk on top of something you'd buy for attribution anyway, and a fair offer on that basis. We're not selling against that bundle. We're selling something else: a delivered content programme aimed at the questions AI assistants answer outside the shopping lane. Check their own site for what's included at which level; we deliberately don't restate competitor figures here, because ours would go stale and theirs are authoritative.
Does Triple Whale work outside the Shopify ecosystem?
It integrates broadly and isn't strictly Shopify-only, but the platform's centre of gravity is Shopify-first ecommerce: ad attribution, creative analytics for ecommerce campaigns. The AI-visibility module is built around shopping surfaces and zero-click product discovery. If your client is B2B software, a professional-services firm or a manufacturer, the AI answers that matter to them are a different category - comparisons, technical evaluations, methodology questions. That's where we fit.
Does Triple Whale publish content for you?
No, and it doesn't claim to - it's analytics. With us, articles get written against the monitoring evidence, carry a named editor from your team or your client's with written-by and reviewed-by bylines and structured author data, pass whatever review step you've configured for that client, and go live on a blog we host on the client's subdomain or your white-label domain - one DNS record either way.
When should an agency choose which?
If your clients are ecommerce brands who need unified attribution and creative analytics, choose Triple Whale - the AI-visibility module is useful at no marginal cost on top of a platform that already pays for itself. If your clients sell outside the shopping lane and you want the articles produced and published under your agency's brand, choose us. Plenty of agencies could reasonably run both: Triple Whale for the ecommerce clients, us for the rest of the book.
Bottom line
Triple Whale and Found by AI serve different surfaces, and the honest version of this page says so plainly rather than manufacturing a contest. Shopify attribution with shopping-answer tracking is one purchase; a white-label AI-search content programme for the questions outside the aisle is another. We take the monitoring as the brief, produce and publish the content with a named editor from your team or your client's behind it, and document the change each month - under your agency's brand, and we never approach your clients. We promise the process, not a position in anyone's answer.
More comparisons
See the loop on one of your clients
Found by AI is sold only through white-label agency partners. Bring one client and we'll walk the monitoring, the articles it produced, the review flow and a real monthly report end to end.
Or start smaller: the free scan puts a focused set of buying questions to leading AI assistants and shows which get answered without your client - and who is named instead. The report comes to you.
Founding Pilot seats for agencies onboarding in 2026: one retained client, three report cycles, no cohort fee - and you walk away with a full export if it ends there. Ask us.
Not an agency? Then we're not the right people to buy from - but your agency might be. Get in touch and we'll tell you plainly whether there's a partner in your market.