For agencies · Updated July 2026
Scrunch is a platform to run.
We are a programme to resell.
Scrunch AI is a serious AI-visibility platform with deep dashboards, citation analysis, content recommendations and dedicated strategic support - and it sells to agencies as well as to brands. If you have people who will operate a platform daily and turn its recommendations into published work, it earns its place on the shortlist. Found by AI answers a different question. The monitoring is not a dashboard - it is the brief. Detection is where other tools stop; the production is what we own.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
What each one does
Scrunch gives your team a platform.
We are the team behind yours.
Scrunch AI tracks how a brand appears across AI assistants, analyses the citations behind those answers, benchmarks competitors and recommends what to change - with strategic support alongside the software. The depth is real and the recommendations are the point. What it does not do is write the articles, mark them up, or publish them. That work stays with your team, by design, and there is a version of this where that's exactly right: an agency with editorial capacity gets more from a strong platform than from a supplier.
Found by AI is a white-label AI-search content programme sold through agencies. The loop is the product: monitoring identifies the buying questions leading AI assistants answer without your client in them, those gaps become the month's brief, and we write, publish and measure the content that answers them. Articles carry a named editor from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines and structured author data. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client, and the client's own writers can publish alongside the articles the programme produces. We publish to a blog we host on the client's subdomain or your white-label domain - one DNS record either way. Portal, monthly report and emails carry your agency's brand, and we never solicit a partner's clients.
Where each one sits
Where Scrunch AI sits
- A platform for teams who will operate one: deep dashboards, citation analysis, competitor benchmarking, content recommendations
- Dedicated strategic support alongside the software - you get a person to think with, not just a login
- The output is direction and analysis. Turning it into published work is the customer's job, by design
Where Found by AI sits
- One programme, sold only through white-label agency partners - you resell it, we run it, your brand is on every surface
- The loop is the product: monitoring becomes the brief, the brief becomes published articles, the report documents the change
- A named editor from your team or your client's on written-by and reviewed-by bylines, review before publish the default and automation opt-in per client, with role-gated approval
The operating difference
Detection is where most tools stop. The production is what we own.
Found by AI runs one loop for agency partners. Monitoring identifies the buying questions leading AI assistants answer without your client in them; those gaps become the month's brief; then we write, publish and measure the content that answers them. The monitoring is not a dashboard - it is the brief. All of it ships under your agency's brand.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Scrunch AI | Recommendations, not articles | — | — |
| Found by AI | Yes | Yes | Client's subdomain or your white-label domain - one DNS record either way, agency-branded |
Scrunch AI
Found by AI
Articles carry named human editors from your team or your client's - a real person, their job title and a public professional profile, with written-by and reviewed-by bylines. Review before publish is the default and approval is role-gated; a draft left unreviewed for 7 days publishes with a notification - a default we disclose, changeable per client. Translated articles follow the same rule. The client's own writers can publish alongside the articles the programme produces. We never solicit a partner's clients.
Structural comparison
Deliberately no plan or price table. Their packaging changes, and a stale figure on our page would be worse for you than no figure at all - check anything commercial on Scrunch AI's own site. What follows is the difference in shape, which doesn't go out of date.
| Found by AI | Scrunch AI | |
|---|---|---|
| What it is | A delivered AI-search content programme, resold by agencies | An AI-visibility platform with analysis and recommendations |
| What arrives each month | Published articles plus a report on what moved | Dashboards and recommendations to act on |
| Who writes | We do | Your team |
| Who publishes | We do - client's subdomain or your white-label domain - one DNS record either way | Your team |
| Platform depth and strategic support | Narrower - scoped to what we can act on and publish against | Deeper, with a dedicated strategist alongside - their core strength |
| Author accountability | A named reviewer from your team or your client's - real job title, public profile linked - with role-accurate written-by / reviewed-by credits and structured author data | Not applicable - they aren't the publisher |
| Review before publish | Configurable per client, role-gated; the client's own writers can publish alongside the articles the programme produces | Your team's own editorial process |
| Whose brand the client sees | Yours - portal, monthly report and emails are white-labelled | Theirs |
Key differences
Choose Scrunch AI if…
- You have editorial capacity in-house. If your writers exist and are underdirected, a deep platform is worth more to you than a delivery partner - the programme would duplicate capacity you already pay for
- You want to run AI visibility as an in-house practice, with a platform your people live in daily and a strategist to think it through with
- You want to own the delivery end to end with your own tooling, and have no interest in a white-label supplier behind you
Choose Found by AI if…
- You run an agency with no spare editorial capacity, and a platform nobody has the hours to operate is not progress
- You want a monthly artifact that defends the retainer: what the assistants said, what we published about it, what changed
- You want the whole thing under your brand, with a supplier who never approaches your clients
We would rather lose the deal than win it from an agency Scrunch AI fits better. Qualifying out is cheaper than a cancelled contract, for both of us.
Frequently asked questions
What does Scrunch AI actually do?
Scrunch AI is an AI-visibility platform. It tracks how a brand appears across AI assistants, analyses the citations behind those answers, benchmarks competitors, recommends what to change, and pairs the software with dedicated strategic support. The analysis and the direction are the product; the writing, the markup and the publishing stay with you. For plans and coverage, read their own site - we deliberately don't restate competitor figures here, because ours would go stale and theirs are authoritative.
Is Found by AI a replacement for Scrunch AI?
Only if the thing you're missing is production rather than direction. Scrunch AI is built for teams with content capacity that want a platform and a strategist behind it. Found by AI is built for agencies without that capacity: the monitoring becomes the brief, and we write, review, publish and measure the work under your brand. Same category, opposite assumption about who does the writing.
Does Scrunch AI publish content for you?
No - and they don't claim to. Recommendations come out of the platform; writing, schema markup and publication stay on your side. That is the structural difference this whole page rests on. With us, articles get written against the monitoring evidence, carry a named editor from your team or your client's with written-by and reviewed-by bylines, pass whatever review step you've configured for that client, and go live on a blog we host on the client's subdomain or your white-label domain - one DNS record either way.
Can an agency use both?
Yes, and for some agencies that's the sensible answer: Scrunch as the platform your strategists interrogate, us as the production line behind the retainer. They aren't mutually exclusive - the overlap is the monitoring layer, and ours exists to generate the brief rather than to be browsed. If you already have a platform you trust, the question to ask us is only whether we can produce the work, not whether we can replace the dashboard.
When is Scrunch AI the better buy?
When you have writers. An agency with in-house editorial capacity that wants platform depth, strategic support and the freedom to interrogate the data itself is squarely their buyer, and we'd tell you so on a call rather than after you'd signed with us. We're the better fit when the bottleneck is hours, not insight.
Bottom line
Scrunch AI is a credible platform with real depth and real support, and for an agency with writers it is a genuinely good answer. Found by AI answers a different question: what happens when nobody has the hours to operate the platform. We take the monitoring as the brief, produce and publish the content with a named editor from your team or your client's behind it, and document the change each month - under your agency's brand, and we never approach your clients. We promise the process, not a position in anyone's answer.
More comparisons
See the loop on one of your clients
Found by AI is sold only through white-label agency partners. Bring one client and we'll walk the monitoring, the articles it produced, the review flow and a real monthly report end to end.
Or start smaller: the free scan puts a focused set of buying questions to leading AI assistants and shows which get answered without your client - and who is named instead. The report comes to you.
Founding Pilot seats for agencies onboarding in 2026: one retained client, three report cycles, no cohort fee - and you walk away with a full export if it ends there. Ask us.
Not an agency? Then we're not the right people to buy from - but your agency might be. Get in touch and we'll tell you plainly whether there's a partner in your market.